S:RA, a medical-affiliated skin improvement salon in Nakameguro, Tokyo, with the concept 'The essence of beauty lies in the foundation of the skin,' conducted a survey on 'past esthetic salon experiences' for first-time visitors. The results revealed that 79% of visitors already had experience with esthetic salons. We explore why those with high beauty sensitivity, who have invested time and money, ultimately choose S:RA.
Survey Overview: Target: First-time visitors to S:RA. Method: In-store survey. Period: April 2025 - March 2026. Sample size: 486 people.
79% have esthetic experience: The place chosen by those who know beauty. When asked 'Do you have esthetic experience?', 79% answered 'Yes.' This indicates that many visitors are not 'indifferent to beauty,' but rather those who 'felt the limits because they took it seriously.' Common feedback includes: 'It feels good right after the treatment, but returns to normal in a few days,' 'I want to change the skin condition itself, not just surface moisturizing,' and 'I want results beyond esthetics without the downtime of medical procedures.' S:RA faces these 'esthetic refugees' head-on.
Why does it 'return immediately'? The difference in the 'layer' approached. Most general esthetics focus on moisturizing the 'stratum corneum.' S:RA focuses on the 'foundation.' Using the latest lifting machine 'Thermatrix,' we deliver high-frequency heat energy directly to the deep layers, promoting collagen production. Like building a house, we rebuild the shaky foundation.
Customized care for your concerns. We use 'Ionzyme' to deliver beauty ingredients to deep layers that are usually unreachable. We select optimal ingredients for each individual, such as 'Human Stem Cell Culture Fluid' for aging care or 'Tranexamic Acid' for dullness. By combining foundation tightening and high-concentration ingredient delivery, we achieve rapid skin improvement.
Graduating from 'hiding.' We aim for a life where you don't have to be controlled by your skin, making mornings exciting. Join us at S:RA to achieve 'no-foundation' skin.
FACT BOX
- Source: PR TIMES
- Category: Survey