Seminar on 'City Planning Centered on Sports' by KPMG Consulting to be Held on June 29

[Seminar Details] https://www.ssk21.co.jp/S0000103.php?spage=pt_26330

[SSK Seminar] City Planning Centered on Sports - From Stadium/Arena Utilization to Building Revenue Models and Decision-Making Processes through Public-Private Co-Creation driven by Sports -

[Lecturers] KPMG Consulting Co., Ltd. Mr. Ryosuke Sasaki, Associate Partner, Sports Innovation Mr. Yota Tsumura, Manager, Sports Innovation

[Date and Time] Monday, June 29, 2026, 1:00 PM - 3:00 PM

[How to Attend] - On-site Attendance SSK Seminar Room Xymax Nishi-Shimbashi Bldg. 4F, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo - Live Streaming (Zoom Webinar) - Archive Streaming (Available for viewing at any time for 2 weeks)

[Key Lecture Content] In this seminar, we will comprehensively review the growth of the sports market from the perspectives of policy trends, industrial structure, and market data, systematically explaining the social role of sports and the value created for companies.

Building on this, the seminar is structured to help business leaders envision specific next actions in response to questions such as 'How can we engage in the sports business as our own enterprise?' and 'In which areas can we find revenue opportunities?'

Specifically, using 'City Planning Centered on Sports' as a theme example, we will present sports as a viable business opportunity from the viewpoints of upgrading existing businesses, creating new businesses, and partnership strategies, while considering national policy trends and the latest sports industry trends.

Furthermore, we will introduce the concept of 'Sports Open Innovation' and practically explain the consideration process and key points of external collaboration, going beyond the conceptual stage to vision formulation, business planning, PoC, and commercialization. We will clarify why the sports business is important in enhancing corporate value and provide a perspective for decision-making.

1. Introduction to KPMG Consulting - Support stance and strengths in the sports / city planning / public-private partnership domain

2. Understanding the Background and Current Situation Why the expansion of the sports market becomes a 'business opportunity' - Recent policy trends (national and local governments) - The expansion structure of the sports industry and peripheral markets - Room for corporate participation and expected roles

3. What is City Planning Centered on Sports? Value creation starting from stadiums and arenas (sports complexes) - Recent trends in stadiums and arenas - Economic and social impact of facility utilization - Revenue model concepts in sports x city planning Implementation of Sports Open Innovation - Process from vision formulation to business planning, PoC, and commercialization - Key points in collaborating with external partners

4. Organizing Issues to Consider Participation Opportunities - Where can our business and assets be utilized? - Issues and decision-making points faced by business leaders - Success and failure factors learned from advanced domestic and international case studies - Organizing actions to start considering from tomorrow

5. Closing - The potential of sports - The Value/WILL KPMG Consulting can provide

6. Q&A / Business Card Exchange

[Contact Information] New Society System Comprehensive Research Institute (SSK) Xymax Nishi-Shimbashi Bldg. 4F, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo Email: [email protected] TEL: 03-5532-8850 FAX: 03-5532-8851 URL: https://www.ssk21.co.jp

[About New Society System Comprehensive Research Institute (SSK)] Established on December 6, 1996, SSK's main business is an information provision service that plans and hosts about 500 corporate business seminars annually, operating for over 28 years since its founding. SSK seminars aim to contribute to the creation of business opportunities by quickly providing high-level management strategy information, marketing information, and technology information in a diversifying business environment. In addition to the core seminar business, we deploy diverse businesses, providing information and services necessary for the success and expansion of our clients' businesses, such as seminar planning and management agency services, lecturer dispatch, BtoB advertising, commissioned research, market research report sales, and on-demand seminar sales. SSK continually dispatches cutting-edge information and remains a strategic partner for its clients.