S.T. Corporation has launched its official community site, 'Hiyocolabo,' on May 19, 2026, as a venue for interaction with individuals who have an interest in the company and its products.
Site URL: https://hiyocolabo.st-c.co.jp/
Guided by its corporate purpose, 'To bring smiles to everyday moments with ideas that touch the heart,' and its mission to become a 'wellness company that enriches lives and society,' S.T. Corporation has been striving for sustainable growth and enhanced corporate value. The newly launched 'Hiyocolabo' is a user-participation site where anyone can freely participate and enjoy various contents.
Through this platform, the company aims to create a space where participants can exchange useful information for daily life, share new discoveries and surprises, and co-create a better lifestyle together. By activating this community, S.T. Corporation intends to work even more closely with customers to create daily joy and comfort.
The name 'Hiyocolabo' is a combination of S.T.'s iconic 'Hiyoko' (chick) mark, 'collaboration' for interaction with participants, and 'lab' (laboratory) where new discoveries are born. The main menu sections include:
- Hiyocolabo News: Latest updates and product/campaign information from S.T. - Idea no Tamago (Idea Eggs): A section for gathering raw opinions and ideas from participants through surveys regarding daily challenges and products. - Piyo Piyo TALK: A discussion board for conversations themed around 'lifestyle.' - Hiyoko-gram: A photo-sharing board for posting snapshots of daily life.
While the content is generally free to view, users must register for a free membership to post content, comment, or access exclusive member menus. Please note that some posts dated before May 19 may appear due to a test-opening period.
FACT BOX
- Source: PR TIMES
- Category: News