Star Mark x SG Group: Collaboration with SG Group, a recipient of numerous domestic and international awards!

Sales Page: https://shinisetsuhan.net/products/shibuyasour

Star Mark Co., Ltd. (Head Office: Minato-ku, Tokyo, Representative Director: Masakatsu Hayashi) is pleased to announce the launch of "SHIBUYA SCRAMBLE SOUR," a post-batch cocktail using "Tokyo Gin by agataJapan" from Star Mark's prefectural gin project, in collaboration with "SG Group" (Representative: Shingo Gokan), a BAR company with numerous domestic and international awards.

This product was born as part of "SG Lab," a BtoB-exclusive post-batch cocktail series launched by SG Group for the food and beverage service industry. By bottling meticulously designed recipes from professional bartenders, it enables the stable provision of high-quality cocktails without relying on advanced techniques, addressing the food and beverage industry's labor shortage challenges and enhancing the customer experience.

About SHIBUYA SCRAMBLE SOUR

This sour, originating from Shibuya, condenses the essence of the "Scramble Crossing town, Shibuya" into a single glass, allowing people to enjoy Shibuya's nights across Japan.

Commitment to Taste and Ingredients: The base spirit is "Tokyo Gin," a craft gin supervised by "Ninben" (founded 1699), a specialist in katsuobushi (dried bonito flakes), and "Nihonbashi Saruya" (founded 1704), a specialist in toothpicks, using kuro-moji (Japanese spicebush).

This deep umami and elegant aroma form the core, layered with the refreshing scent of yuzu, the tropical acidity of passion fruit grown in the Ogasawara Islands, and the herbal accent of hops, creating a unique and complex flavor.

Recommended Enjoyment:

Simply pour 1 part of this product into a glass filled with plenty of ice, mixed with 2 parts soda, for an overwhelmingly simple operation.

[Product Overview]

Product Name: SHIBUYA SCRAMBLE SOUR

Category: Liqueur

Alcohol Content: 22%

Volume: 750ml (for commercial use, BtoB)

Style: HERBAL, REFRESHING, CITRUS

Manufacturer: SG Management Co., Ltd.

Distributor: SG & SONS Co., Ltd.

Production & Collaboration

◆ SG Group

A BAR company led by founder Shingo Gokan. It boasts numerous award-winning bartenders active in global and domestic competitions, and holds the highest number of awards from "The World's / Asia's 50 Best Bars." Its flagship establishment, "The SG Club" (Tokyo), received the 23rd position in "Asia's 50 Best Bars 2024," earning top-tier global recognition. SG Group developed the recipe and manufactured this product.

◆ About Tokyo Gin by agataJapan

"Tokyo Gin," the base spirit for this product, was created as the third installment in the craft gin series "Kenjin Project by agataJapan," aiming to become a new signature product from Tokyo. It is a craft gin that embodies the spirit of Edo, developed through the combined techniques and dedication of three long-established Nihonbashi companies (Ninben, Nihonbashi Saruya, and Chikusen).

◆ What is the Kenjin Project? "Craft Gin Connecting Japan"

This initiative is part of agataJapan ORIGINAL, a private brand of Star Mark Co., Ltd.'s business development, sales, and promotion of Japanese quality goods. It involves planning and developing original craft gins, "Kenjin," one for each of Japan's 47 prefectures.

While focusing on deliciousness using local specialty products as botanicals, the project also aims to be a tool for enjoyable communication at gatherings, with the motto "To make everyone, locals and non-locals alike, smile." The "Kenjin" project serves as a catalyst for promoting the unique charm of each prefecture, revitalizing regions, and building networks connecting producers and distributors.

We are also seeking partners to collaborate on creating "Kenjin" for various regions.

If you are interested, please contact us.

◆ Product Sales

In addition to online sales through our EC site "Shinise Tsuban.net" and Rakuten Ichiba, we will also be expanding sales to restaurants in Tokyo and other areas, as well as internationally, including in Vietnam through "agataJapan.cafe YUKIMURA" within Ho Chi Minh Takashimaya, operated by our company. We also handle wholesale for restaurants.

Reference Material: https://bit.ly/kengin

Official Website: https://shinisetsuhan.net/collections/kenjinproject

Product Sales Page: https://bit.ly/ec_kengin

◆ Star Mark Co., Ltd.

Toranomon Hills Business Tower 15F, 1-17-1 Toranomon, Minato-ku, Tokyo

Representative Director: Masakatsu Hayashi

Business Activities: Business development, import/export operations, global marketing, branding of companies, services, and products, etc.

Star Mark Co., Ltd.'s mission is to contribute to the realization of a peaceful world by deepening mutual understanding through cultural exchange, connecting all 47 prefectures of Japan with 195 countries worldwide.

Bringing Japan's best to the world, and the world's best to Japan.

Bringing tradition's best to the present, and the present's best to tradition.

[Website] https://starmark.co.jp [Company Profile] http://bit.ly/STARMARK_PROFILE_SLIDE

[Shinise Tsuban.net] https://shinisetsuhan.net

[agataJapan.tokyo] https://agatajapan.com/tokyo/