Star Music Entertainment Takes the Stage at the "Strategic Concept of SBI Neo Media Ecosystem" Press Conference

Star Music Entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yuhei Watanabe, hereinafter "the Company") took the stage as one of the members of the SBI Neo Media ecosystem at the "Strategic Concept of SBI Neo Media Ecosystem" press conference held on March 31, 2026. This press conference outlined the overall picture of a new industrial concept promoted by the SBI Group under the theme of "Fusion of Media, IT, and Finance," with many related companies participating. Leveraging our strong connection with the youth generation originating from short videos, our creator network, and our business foundation crossing advertising, music, and IP, we will work on new value creation within this concept.

Our Role in the SBI Neo Media Ecosystem With the vision of "creating entertainment that excites the world," the Company, originally founded on DJ and event businesses, now develops cross-sectional businesses in advertising, music, and IP originating from short videos. We operate one of the industry's largest creator networks with over 300 million total followers, and deploy businesses centered on connections with the youth and Gen Z, including MCN businesses focusing on YouTube and TikTok, short video marketing support, music labels, music production, copyright management and development, creator training, and event production. Within the SBI Neo Media ecosystem, we will take on the role of creating connections with the younger generation starting from short videos and expanding them into advertising, music, and IP. Going beyond mere promotional support, we will promote initiatives that look ahead to content expansion, IP creation, and commercialization, starting from creating connections with consumers.

Future Outlook Looking ahead, through collaboration with the SBI Group and companies in the SBI Neo Media ecosystem, we aim to further strengthen our knowledge in the short video communication domain, our creator network, and our content development capabilities, accelerating the creation of new customer touchpoints for the younger generation. In addition, by cooperating with the extensive network and customer base possessed by the SBI Group, we will further accelerate our business growth and contribute to the development of the entire ecosystem. This is consistent with the direction indicated as the significance of our company in this concept. We will continue to drive new value creation across advertising, music, and IP, taking advantage of our strong touchpoints with the youth generation originating from short videos.

Company Profile Company Name: Star Music Entertainment Co., Ltd. Representative: Representative Director Yuhei Watanabe Location: 4F Asia Building, 1-12-16 Jinnan, Shibuya-ku, Tokyo Business Description: Short video marketing business, music business, IP business, etc.

To Media Representatives For inquiries regarding this release, please contact us via the inquiry form on our website or at [email protected].

Star Music Entertainment Co., Ltd. TEL: 03-6809-0871 FAX: 03-6809-0872 MAIL: info@