StartPass Launches Startup-Specialized 'Startup Benefits' Service After Surpassing 1,100 Contracted Companies

StartPass, Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Kiyotaka Obara) began offering 'Startup Benefits,' a welfare service tailored for startups, on June 1, 2026.

This service provides special plans co-developed with four startups currently contracted with StartPass: AndL, Inc. (CEO: Satoshi Furuhashi), xNEXT, Inc. (CEO: Kazuhiro Matsumoto), SYSLEA, Inc. (CEO: Yusuke Ohashi), and JUREN, Inc. (CEO: Zhanfei Li) (listed in Japanese alphabetical order), all provided centrally by StartPass. The service targets startups primarily in the seed to Series B stages, offering benefits for founders and all employees based on their company phase.

Background of 'Startup Benefits' StartPass has previously supported founders' 'aggressive management' through its business planning services for a total of 1,100 companies (estimated to be about 10% of Japanese startups).

However, startups in seed to Series B stages have frequently reported that, 'while we are now being asked about welfare benefits during recruitment interviews, we lack the time and cost to set them up ourselves,' and 'enterprise-oriented welfare services don't fit our needs in terms of price or offerings.'

Specifically, the transition phase from a shared office to a first company office—often occurring around the Pre-Series A stage—is a critical turning point where 'defensive mechanisms' become essential for the organization. If founders spend their time on these tasks instead of the strategic decisions that drive growth, the business suffers. Therefore, in addition to its existing 'aggressive management' infrastructure, StartPass is launching this service as a 'defensive management' infrastructure to allow founders to focus on strategic initiatives.

The realization of this service was driven by repeated discussions with the founders of the four partner startups, enabling the joint development of plans optimized for the startup environment. This ecosystem partnership allows for value provision from a practitioner's perspective, which standardized enterprise-level services cannot offer.

What is 'Startup Benefits'? 'Startup Benefits' centralizes the provision of welfare plans co-developed with four partner startups to reduce the complexity and costs that companies would otherwise face individually. By pooling resources through StartPass, the service functions as an ecosystem model that circulates value among startups.

The service also provides monthly reports to monitor welfare utilization within the company, making the effectiveness of the system transparent. StartPass plans to expand the service by partnering with various other startups in the future.

Partner Companies and Service Content (in Japanese alphabetical order)

AndL, Inc. | Online Medical Consultation 'AndL Work' is a health support service for companies that comprehensively supports the physical and mental health of employees. It provides one-stop online medical consultation, counseling, and stress checks, helping promote health management and prevent employee turnover. ・Online Medical Consultation/Health Counseling (AndL Clinic): Available to founders, their families, and partners. Patients can see internal medicine or dermatology specialists without wait times simply by booking via LINE. ・Expert Consultation (AndL Consultation Room): Founders can easily consult online with qualified professionals (certified psychologists, clinical psychologists, registered dietitians) regarding mental health, parenting, or diet and nutrition. [Initiative] Normally starting at 19,800 yen/month, founders of 'Growth-Pass' (StartPass's premium plan) and their families can use this for free, allowing founders to evaluate the benefits before considering company-wide adoption.

xNEXT, Inc. | Corporate Discount E-commerce 'Shawari NEXT' is a welfare e-commerce site offering up to 90% discounts for businesses. The secret to low costs is the bulk purchase of stagnant inventory or near-expiration products from various manufacturers, which are then sold at competitive prices. [Initiative] While the standard corporate contract is 3,000 yen/month, special terms apply for all StartPass plan users.