STAYGOLD Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Junji Kashiwamura), which operates a brand reuse business, will grand open its "BRING THRIFT CLOSET Abeno Q's Mall store," the first store in the Kansai area for the apparel reuse shop, on Saturday, April 18, 2026.
**■ "All-Generation" Reuse Originating from One of Western Japan's Leading Large Commercial Facilities**
The "BRING THRIFT CLOSET Abeno Q's Mall store" opening this time will be a memorable first store in the Kansai area for our brand. Abeno Q's Mall, where the store is located, boasts one of the largest scales in Western Japan and is an important hub in the Abeno area of Osaka, where a wide range of customers, from local families to trend-sensitive young people, intersect. Considering this diverse customer base, our store will offer a wide range of products without being bound by genre. Even amidst prolonged price increases, we will primarily offer relatively low-priced items so that everyone, regardless of age or gender, can easily enjoy brand reuse, providing a community-rooted "shopping space."
**■ Breaking Away from Mass Consumption and Creating a "Life Where Reuse is Normal"**
In recent years, with the achievement of SDGs being an urgent social imperative, "mass production and mass consumption" in the apparel industry is a major challenge that must be overcome. Our company, under the corporate philosophy of "Relationships for Well-being (cherishing each item and each thought to create a rich society)," is committed to making reuse an "everyday part of life" for people. To achieve this, an environment where everyone can access it daily, not just a select few, is essential. Unlike our existing formats "BRING" and "OneStyle," which target highly sensitive customers, this format primarily offers relatively low-priced items, making it easy for those who have never experienced brand reuse to enjoy it, which is its greatest strength. As our first venture into Kansai, this "Abeno Q's Mall store," where diverse people come and go, will serve as an important foothold for expanding a true reuse culture nationwide, and we will continue to lead the creation of a sustainable circular society.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: BRING THRIFT CLOSET