Notice Regarding Revision of Corporate Philosophy and Changes to Corporate/Branch Terminology

St.Cousair Co., Ltd. has recently implemented a partial revision of its corporate philosophy and a review of its corporate and branch terminology. In this revision, we have clarified our stance of being close to our customers and our customer-centric perspective, while redefining our corporate purpose. The newly added corporate purpose states our aim to be a company that is loved by customers by being close to their lives and thoughts, and by creating new value and encounters. Regarding the changes to corporate and branch terminology, we aim to foster a flatter and more flexible organizational culture by reviewing hierarchical terms such as 'head office,' 'branch office,' 'parent company,' and 'subsidiary.' This revision of our corporate philosophy and terminology is part of strengthening our foundation to achieve sustainable growth as a global company. We will continue to deepen value creation based on our customers and aim to be a brand loved by customers around the world.