Kuzefuku Shoten Launches Summer Gift Early Bird Promotion Nationwide Starting June 25

Kuzefuku Shoten, a brand operated by St. Cousair (Headquarters: Iizuna-machi, Nagano Prefecture), will hold a 'Summer Gift Early Bird' promotion from June 25 (Thursday) to July 5 (Sunday), 2026. During this 11-day period, customers can enjoy a 10% discount on selected summer gift sets at physical stores.

The lineup features a variety of gifts, including refreshing sweets (jelly and juice) which are in high demand during recent hot summers, the 'Okimari Gift'—a staple set with a track record of over 250,000 units sold—and artisanal 'Nara Miwa Somen' noodles. To add a seasonal touch, the stores will offer special gift wrapping, including paper tags featuring morning glory illustrations, to help customers send a sense of coolness to their loved ones.

### Summer-Exclusive Wrapping To evoke a sense of coolness upon receiving the gift, the brand has prepared special cooling-themed wrapping paper adorned with morning glory illustrations, along with light blue paper bags.

### Refreshing Dessert Gifts - **Juice & Gelée Assortment** - Early bird price: 2,052 yen (tax included) / Regular price: 2,280 yen. - Features refreshing citrus aromas and the clear, pure taste of straight-pressed juice.

- **Silk-Smooth Jelly Gift** - Early bird price: 2,457 yen (tax included) / Regular price: 2,730 yen. - A new gift set launching in late June, characterized by its smooth texture and gentle sweetness.

### Gifts to Brighten Summer Tables - **Nara Miwa Somen (9 bundles)** - Early bird price: 1,944 yen (tax included) / Regular price: 2,160 yen. - Hand-stretched somen noodles crafted meticulously by artisans, offering a smooth texture.

- **Okimari Gift Set** - Early bird price: 3,150 yen (tax included) / Regular price: 3,500 yen. - Kuzefuku Shoten's #1 popular staple gift, containing a selection of signature dashi stocks and rice companions.

The store-exclusive early bird campaign runs for 11 days from June 25 to July 5. Early bird coupons for summer gifts are also available on the official online shop.