Steady Japan has been named the top sponsor for the fitness event 'Shape Fit Festival (SFF) 2026,' hosted by YouTuber Naasuke. The sponsorship was realized through the resonance between SFF's concept of 'increasing the number of people who challenge themselves based on the process and their own goals rather than just competition results' and STEADY's fitness philosophy of 'Slow but Steady.' To mark this partnership, a collaboration site will be launched on June 3, 2026 (Wed), where fans can purchase selected items that Naasuke uses in his daily life at special prices.
Since its brand launch in 2018, Steady Japan Inc. (Headquarters: Shinjuku, Tokyo; CEO: Yuki Mori) has proposed home fitness and stretching products tailored to the physique, mindset, and lifestyle of Japanese people, achieving top-tier EC sales results in Japan. The spirit of SFF, which values the story of each participant facing their own body, deeply resonates with the beliefs that STEADY has embodied since its inception.
To commemorate this sponsorship, a limited-time special discount campaign will be held until June 3rd. Using the coupon code 'NAASUKE20,' customers can receive 20% off all eligible products, and set packages will be available at up to 30% off.
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- Source: PR TIMES
- Category: corporate_partnership