Survey of 500 People on Cashless Payment Methods for Hair Salons: What Did We Learn by Average Spend and Age Group? [OREND Exclusive Report]

Summary of Results: Credit cards were the most commonly used cashless payment method at 32.2% (161 cases), followed by QR code payments at 11.2% (56 cases). Regarding preferred payment methods, credit cards (46.0%, 230 cases) and QR code payments (38.4%, 192 cases) topped the list. By transaction amount, credit cards are most frequently used for amounts over 5,000 yen. Specifically, in the 10,000 to 20,000 yen range, 58.6% (34 cases) used credit cards. By age, those in their 20s and 30s have high demand for credit cards and QR code payments. While cash usage is higher among those in their 50s and 60s, credit cards remain a preferred option, underscoring their importance across all age groups. Cash is still the most used payment method in salons, with credit cards leading the cashless segment. When asked about common payment methods, cash was the most frequent at 49.6% (248 cases), followed by credit cards at 32.2% (161 cases) and QR code payments at 11.2% (56 cases). This indicates that cash still holds a significant share. However, credit card usage exceeds 30%, making it the primary cashless method. When opening a salon, it is essential to maintain cash support while considering cashless integration, with credit cards being the top priority. Credit cards and QR code payments are the most desired methods. Although cash is currently the most used, the high preference for credit cards and QR code payments suggests that customers want these options even if they currently pay with cash. Point-based payments (19.0%) and e-money (17.6%) also showed some demand, particularly as part of promotional strategies. Post-payment and installment plans (2.2%) are low priority for standard services but may be considered for high-ticket items like hair quality improvement treatments or subscription plans. Credit card usage increases with higher average transaction values. For transactions under 2,000 yen, cash dominates at 72.5%. However, for transactions over 5,000 yen, credit card usage surpasses cash. In the 10,000 to 20,000 yen range, credit card usage reaches 58.6%. Therefore, salons offering high-value services like coloring, perms, and treatments must prioritize credit card terminals. The demand for credit cards is also stronger in higher price brackets. For transactions between 5,000 and 10,000 yen, 58.4% prefer credit cards. This confirms that credit card payment is not just a convenience but a desired service for high-value transactions. QR code payments also show strong demand in these brackets. By age, credit card usage is highest among those in their 20s and 30s. In these groups, credit card usage exceeds cash. While cash usage increases with age, credit card demand remains significant even among those in their 50s and 60s. Consequently, credit card integration is the most effective way to cater to a wide range of age groups, making it the top priority for any salon.