A Day in Seoul in Tokyo: Three Korean Brands Making Their Japan Debut at STO's 7th Pop-up 'A DAY OFF'

This event will primarily feature the latest collections from three brands making their offline debut in Japan: ENZOBLUES, OURO, and OGGITT. These three brands, each with a distinct mood, will express the current Seoul from diverse perspectives, spreading out like a single scene within the space.

Furthermore, we will also introduce best-selling items from SMOOTHMOOD, THE BARNNET, OVERDUE FLAIR, TANNAT, and FOETO, which are already highly supported by many customers. This is an opportunity to experience a variety of styles curated by STO all at once.

Additionally, through exclusive items prepared specifically for this pop-up, limited-edition novelties linked to the mood of the space, and a lucky draw event, we aim to deliver an experience where the time spent visiting itself becomes a memorable scene.

This event is held in conjunction with Golden Week, proposing a moment to step away from daily life and encounter new sensations, themed "A Day in Seoul." Please come and experience a small holiday-like time feeling the atmosphere and rhythm of Seoul in the heart of Tokyo.

Pop-up Store Overview

STO 26SS POP UP "A DAY OFF"

Period: April 29 (Wed) – May 3 (Sun), 2026

Time: 11:00 – 19:00

Venue: LIGHT BOX GALLERY 5-15-9-103 Minami Aoyama, Minato-ku, Tokyo 107-0062

Participating Brand Introduction

ENZOBLUES ENZOBLUES mixes formal and casual wear, offering trendy items for the general public. It is a brand with long-time fans, loved for its unique iconic items and accessible price range.

OURO OURO, an abbreviation for "our object," was born to share the sensibility and beauty pursued by the brand with many people, without being bound by forms or frameworks. It offers trendy and high-quality items across a wide range of categories, including clothing, shoes, and bags, at accessible prices.

OGGITT OGGITT started from lifestyle items like pajamas and has expanded into lifewear. Through creative manufacturing, the brand aims to deliver small yet profound comfort and happiness to its customers.

STO Best brands

SMOOTHMOOD・THE BARNNET・OVERDUE FLAIR・FOETO・WITHOUTSUMMER・TANNAT

Novelties and Benefits

Special discount on all products

First-come, first-served gift for visitors (limited quantity)

Lucky draw event (no losing tickets) Participation is possible by taking a photo at the pop-up venue and tagging the @sto__official account in a story post (limited quantity daily / once per person)

"rytm" drip bags in collaboration with a cafe in Yeonnam-dong, Seoul

STO exclusive perfume

STO original handkerchief

STO app discount coupon

10,000 yen worth of points awarded to 3 winners selected from those who tagged in their stories

Brand novelties presented according to purchase amount for each brand

During the event period, duty-free and free shipping for purchases over 2,000 yen on the online store

390 yen worth of points presented immediately upon adding STO's official LINE account as a friend

Sales and pre-sales of Japan-exclusive items

5,000 yen welcome coupon pack distributed to new members upon registration

About STO "STO" is an official online select shop specializing in Korean brands. It carefully selects trending brands in Korea and delivers their latest collections to Japanese customers. Centered around its online store, STO provides opportunities to directly experience the allure of Korean fashion through pop-up stores and events.

STO Official Website

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