MEN'S BIGI, operated by BIGI Co., Ltd. (headquartered in Shibuya, Tokyo), will host a pop-up event at Marui Yurakucho from July 17 (Fri), 2026, to August 12 (Wed), 2026, featuring vintage letterman jackets from the brand's formative years.

The event will specially display sample letterman jackets that were actually sold between 1983 and 1988. These rare archival pieces offer a glimpse into the brand’s original designs, intricate details, and craftsmanship philosophy.

The letterman jacket is one of the iconic items symbolizing MEN'S BIGI’s heritage. While preserving the brand’s identity, a modernized new model will also be available for pre-order during the event period.

Additionally, the Yurakucho store will offer a custom order service, allowing customers to personalize their own letterman jackets by selecting unique combinations of patches, colors, and other elements. This is a special opportunity to connect with the brand’s history while creating a one-of-a-kind contemporary piece.

Event Overview

Period July 17 (Fri), 2026 – August 12 (Wed), 2026

Location MEN'S BIGI Yurakucho Store

As a special project bridging the brand’s past and present, we invite you to visit the MEN'S BIGI Yurakucho store during this limited-time event.

About MEN'S BIGI

Founded in 1973 as 'BIGI Men's' by Takeo Kikuchi, the brand became an independent entity in 1975 as Men's BIGI Co., Ltd. It has been at the forefront of Japan’s menswear fashion since its emergence.

In April 2025, it merged with its origin company, BIGI Co., Ltd., reaffirming its roots. Starting from the 2026 Spring/Summer collection, the brand has unveiled a refreshed logo. Having celebrated its 50th anniversary, MEN'S BIGI continues to evolve while honoring its legacy, stepping into a new chapter.

FACT BOX

  • Source: PR TIMES
  • Category: Event