Lee Da-hye Unleashes Her Hair魅力: Joins HairGene as Brand Friend and Shares Summer Hair Care Secrets

Lee Da-hye, known for her energetic performances and signature hair flips on the baseball field, has officially joined HairGene Scalp Recovery as its 2026 brand friend. Continuing the接力 campaign that previously featured Daniella and Miss Hao-wei, Lee will share her personal hair care regimen for maintaining healthy, smooth hair despite high temperatures, sun exposure, and frequent styling.

As a public figure often performing outdoors under intense conditions, Lee emphasizes that hair care must be a consistent daily habit—not something addressed only after damage appears. She stresses the importance of gentle cleansing, conditioning, and styling routines to preserve hair health.

Lee personally incorporates HairGene’s Crystal Essence Gel into her routine. Praised for its lightweight, non-greasy texture, the product is ideal for use in hot weather or after heavy styling. It helps tame frizz and maintain a sleek, natural look—giving her confidence during dynamic stage performances.

HairGene, with over 20 years of expertise in scalp and hair wellness, focuses on mild, non-medicated formulations tailored to Asian consumers. The brand promotes long-term scalp health through daily care habits, emphasizing prevention over correction.

The Crystal Essence Gel, highlighted by Lee, is designed to be non-heavy and suitable even for fine hair types. It helps improve hair appearance by reducing dryness and flyaways, making it a versatile addition to daily routines.

To celebrate the partnership, HairGene will launch a brand friend接力 loyalty campaign. Participants can earn points by playing an online mini-game, joining the official LINE account and completing a scalp care quiz, visiting designated department store counters, or engaging on the official website. Completing tasks offers a chance to win exclusive rewards, including access to Lee Da-hye’s one-day store manager event and a round-trip ticket to Seoul, South Korea.

Full details and terms are available on HairGene’s official campaign page.