WanWan Fresh Launches New Liquid Soap Series | Dermatologist Dr. Hu Yi-Xuan Recommends | True Liquid Soap Crafted with Nearly Half a Century of Soap-Making Heritage and Full Saponification Process

In recent years, consumer attention toward shower and cleansing products has expanded beyond fragrance and texture to include ingredients, manufacturing processes, and skin compatibility. 'Liquid soap' is emerging as a new market trend, yet varying formulations and production methods among commercial liquid cleansers have led more consumers to question: 'What truly defines a real liquid soap?'

Meiqi Biotech's iconic brand, WanWan Fresh, has launched its new WanWan Liquid Soap Series, leveraging nearly half a century of soap-making craftsmanship. Using a full saponification process, it creates a genuine liquid soap and is endorsed by dermatologist Dr. Hu Yi-Xuan, aiming to help consumers rediscover the essence of liquid soap and return to the fundamentals of daily cleansing.

Full Saponification: Returning to the True Nature of Liquid Soap

Originating from the classic 'WanWan Bath Soap,' the WanWan brand has long specialized in soap-making, accumulating extensive expertise. This new WanWan Liquid Soap continues the brand’s core philosophy by using natural plant oils and potassium hydroxide in a full saponification process, with the saponified cleansing system forming the primary cleaning base—returning liquid soap to its authentic 'soap' nature.

WanWan Liquid Soap is free from SLS and SLES and contains glycerin for moisturization. It leaves skin clean and refreshed without residue or sliminess, produces fine, rich lather, and rinses off easily, delivering a clean and comfortable bathing experience.

Dr. Hu Yi-Xuan: Choosing the Right Cleanser for Your Skin Matters

Dermatologist Dr. Hu Yi-Xuan states: 'Daily bathing is an essential habit for maintaining healthy skin. Beyond removing dirt, it's important to choose a cleanser suited to your skin type. Consumers should look beyond fragrance and understand a product’s formulation and manufacturing process to select the best shower product for their needs.'

Dr. Hu also emphasizes that establishing proper cleansing habits with the right products helps maintain clean, comfortable skin, turning daily cleansing into a vital step in skincare.

Less Additive, More Pure

WanWan Liquid Soap adheres to the philosophy of 'Less Additive, More Pure,' with key features including:

- Full saponification process - Primary cleansing base derived from saponified natural plant oils - Free from SLS/SLES/MI/MCI/Paraben - Enriched with moisturizing glycerin to prevent dryness - Fine lather that rinses clean instantly, leaving no slippery residue - Three layered fragrance profiles (top, middle, base notes) to suit different bathing preferences

Transforming Bathing from Settling to Being Particular

WanWan Fresh champions the idea 'Transforming Bathing from Settling to Being Particular,' aiming to turn the most ordinary daily shower into a self-care ritual.

From the classic WanWan Bath Soap to the new WanWan Liquid Soap, WanWan continues to refine product quality based on nearly 50 years of soap-making heritage, offering consumers a new bathing choice that combines cleanliness, comfort, and quality—redefining the true value of liquid soap.

Product Information

WanWan Fresh Liquid Soap Series | 800ml / $289

- Light 07 Morning Light: Pure and fresh like morning light. Fragrance: Citrus × White Musk × Lotus - Serene 00 Mist Whisper: Calming and therapeutic like a midnight forest. Fragrance: Bergamot × Woody × Amber Musk - Vivid 03 Tides: Refreshing and vibrant like an afternoon sea breeze. Fragrance: Aquatic × Violet × Fir Leather

Where to Buy

Available on Meiqi Biotech’s official website and major retail channels. https://pse.is/9ctutu