New G2G (Gift to Gift) Business Model Officially Launched: TANPLORE Explore Redefines Urban Exploration Economy

As O2O (Online to Offline) changed how consumers enter physical stores and OMO (Online Merge Offline) reconnected online and offline services, does the market still need a new business model? A Taiwanese startup team has officially introduced the G2G (Gift to Gift) business model, with its urban exploration platform TANPLORE Explore serving as the first real-world application. By redefining the interactions among players, brands, commercial districts, and the platform through 'value exchange,' it aims to create a new growth model for digital life, local business zones, and brand marketing.

In recent years, brands have invested heavily in advertising and promotional budgets to attract customers to stores. However, traffic acquisition costs continue to rise, membership systems are increasingly fragmented, and competition among discount platforms is fierce, making it harder for brands to measure whether ads truly drive engagement, foot traffic, and actual spending. On the other hand, consumers must download different apps and join various memberships to access scattered discounts, resulting in an increasingly complex user experience.

TANPLORE Explore believes future marketing should go beyond discount competition and instead establish a mechanism where every participant can create and share value—this is the reason behind the birth of the G2G business model. Founder Daniel said, 'Everyone has their own Gift, and what’s truly valuable isn’t just products, but the time, knowledge, creativity, exploration, and willingness to share that each person contributes.'

G2G (Gift to Gift) is a business model centered on 'value exchange.' The first Gift represents the value created by each participant—such as knowledge, creativity, exploration actions, time investment, content sharing, or social interactions. The second Gift represents the products, services, discounts, or experiences brands are willing to offer.

The platform acts as a value converter, using data, tasks, and gamification mechanisms to transform the value created by players into accumulable X Coins, which players can then redeem for various goods and services provided by brands. As a result, players receive tangible rewards, brands gain exposure, engagement, in-store traffic, and potential customers, while the platform connects brands and consumers, forming a continuously circulating value ecosystem. The team believes G2G does not replace B2B, B2C, or OMO, but rather adds a new layer of 'value exchange' on top of these models, making interactions themselves quantifiable and exchangeable.

As the first application of the G2G business model, TANPLORE Explore combines LBS (Location-Based Service) technology, gamification design, and OMO applications to turn the entire city into a large interactive game space. Starting with exploration missions, players redefine brand-consumer interactions through a cycle of 'mission challenges, accumulating X Coins, and free redemption.'

In its first phase, TANPLORE Explore introduces four core gameplay features:

- Exploration Supply Stations: Connect daily life hubs, offering X Coin refills, game updates, and exclusive discounts. - Grand Prize Challenges: City-wide missions where players compete for high-value X Coins and limited rewards. - Quick Q&A: Knowledge quizzes at designated parks across Taiwan, covering humanities, history, technology, and daily life. - Daily Gacha: Spin daily for X Coins, brand discounts, and limited surprise rewards.

Going forward, TANPLORE Explore will continue to break traditional boundaries by introducing innovative game modules such as real-world challenges, city-wide boss battles, interactive missions with real-life NPCs, player factions, guild collaborations, seasonal events, and large-scale real-world puzzle-solving games. This way, commercial districts, parks, tourist attractions, and partner stores will no longer be mere consumption points but key roles and mission hubs in players’ adventure journeys.

Moreover, by integrating AR, AI, location technology, and real-time interaction mechanisms, the platform aims to gradually build a large-scale gaming world that spans cities, brands, and even countries. Brands, stores, cities, and players will all participate, creating a next-generation urban exploration platform that combines entertainment, tourism, social interaction, and commercial value—redefining the infinite possibilities of real-world gaming and urban life.

TANPLORE Explore believes that future brand management will no longer be about buying traffic but about building ecosystems that continuously generate interaction and value. For players, every exploration, quiz answer, share, and completed mission accumulates redeemable value. For brands, every product or service offered is not just a promotional cost but can be transformed into exposure, engagement, in-store traffic, and potential consumption opportunities. For commercial districts, exploration missions can link more stores, drive local foot traffic and tourism experiences, and boost overall regional vitality.

Through data analytics and game mechanics, the platform fosters long-term, sustainable relationships among players, brands, and commercial districts, establishing a G2G ecosystem where multiple parties co-create and benefit.

The team emphasizes that TANPLORE Explore is not just an urban exploration app but the first practical case of the G2G business model. Going forward, it will expand to more cities, deepen brand collaborations, and introduce more interactive gameplay, gradually applying the G2G concept to industries such as tourism, retail, dining, culture, education, and regional revitalization—building a cross-brand, cross-city, and cross-country urban exploration ecosystem.

The team also hopes to license the G2G business model and the TANPLORE Explore platform to overseas markets, enabling more cities to connect culture, commerce, and tourism through exploration, and creating a next-generation interactive model that combines entertainment, social value, and industrial impact.

TANPLORE Explore will officially launch on July 18, 2026. Players can download the app and register to freely participate in urban exploration missions, accumulate X Coins, and redeem them for products, services, and various discounts from partner brands.

The platform is simultaneously launching the 'Urban Treasure Hunt Partner Program,' inviting brands, stores, local business districts, tourism authorities, and partners to join the G2G ecosystem. Together, through exploration missions, data interaction, and value exchange, they will build a new economic model where cities, brands, and consumers co-create and thrive.

For more event information, partnership inquiries, and app download options, please scan the official QR code or visit the official website, Instagram, Threads, LINE official account, or search 'TANPLORE Explore' on App Store and Google Play.