As the end of July approaches, Taiwan's dining-out population is becoming increasingly cost-conscious, prompting major chain restaurants to roll out a wave of summer promotional campaigns. With Father's Day in August on the horizon, many brands are introducing creative marketing strategies to attract family dining.

Wangpin Group Targets Father's Day with Three Popular Brands

Wangpin Group has launched a Father's Day exclusive campaign across multiple popular brands. Tao Ban Ya has introduced a new signature dish, the 'Giant Grilled Cube Steak,' measuring 25 cm in length. Customers can also add the 'Hearty Black Pepper Frank Steak' or 'Half-Cooked Fried Egg Snow Mountain Fillet' for just an additional TWD 128.

From July 21 to August 31, customers dining in on weekdays with at least two set meals can receive a complimentary 'Hao Bang Crispy Fried Seafood & Meat Platter' if any two digits of their companions' ID numbers match '5, 9, 4, 2, 0'.

Pin Tian Ranch is offering a fun interactive promotion from now until August 16. By adding the brand’s LINE account and completing the 'Dad’s Personality Test,' customers receive a free appetizer coupon—either Osaka-style pork ball or two Japanese teriyaki chicken wings. Until September 30, customers who spend over TWD 600 in a single dine-in transaction and redeem the coupon can enter a lucky draw to win prizes such as round-trip tickets to Okinawa and an Insta360 camera.

Qing Hua Jiao is also offering a LINE friend registration campaign until September 30. Customers who register and enter one of two broth faction keywords—'Chun Hong Pai' or 'Qing Ma Pai'—will receive a complimentary appetizer coupon. Upon spending TWD 2,000 or more on a single dine-in bill, customers can claim either 'Sichuan Peppercorn Spicy Chicken' (for 'Chun Hong Pai') or 'Sichuan Peppercorn Ice Cream' (for 'Qing Ma Pai').

Budget Dining: San Shang Qiaofu Offers Deep Discounts on Beef Noodle Sets

Targeting everyday diners, San Shang Qiaofu is running a 'Summer is Here' value campaign until July 25. Selected popular main dishes paired with classic side dishes are available from TWD 159.

The most popular Original Beef Noodles with sesame-dressed burdock root is discounted from TWD 230 to TWD 159. The Braised Pork Chop Rice with Korean kimchi is also reduced from TWD 190 to TWD 159. Adding a medium drink brings the price to TWD 179 for either set.

Additionally, starting July 20, customers can claim free promotional coupons via the 'Deals' section of the San Shang iFood Card app. At Fu Sheng Ting, the Lucky Pork Cutlet Set with cold appetizer is discounted from TWD 275 to TWD 199. At San Shang Fresh Go-Go Don, the Seafood & Meat Double Combo Beef Bowl with garlic-seasoned vegetables and a drink is reduced from TWD 250 to TWD 199.

Ramen Lovers: Choda Honsho-ken Offers Limited-Time Second Bowl Half-Price

Good news for ramen enthusiasts. Choda Honsho-ken is launching its first-ever 'Japanese Ramen Special Project' at Shin Kong Mitsukoshi Tianmu Store. On July 22 and 23 only, the restaurant is offering a second bowl at half price.

Eligible items include the entry-level Chicken White Broth Ramen, the most popular Rich Family-Style Tonkotsu Ramen, and the flavorful Fish-Based Dipping Noodles, offering a wide range of authentic Japanese flavors.

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  • Source: PR Times
  • Category: キャンペーン