uniopen Membership Surpasses 20 Million! 7-ELEVEN Co-Branded Card Anniversary Celebrated with '5-Day Limited-Time' Event Offering Up to 18% Rewards

Uni-President Superstores (2912) 7-ELEVEN continues to expand the uniopen membership ecosystem by leveraging three core strategies: the 'OPENPOINT APP,' 'points,' and 'payment.' This OPENPOINT points ecosystem now integrates over 500 brands and nearly 700,000 affiliated stores, driving uniopen membership to surpass 20 million active users and steadily increasing member engagement.

Meanwhile, the CTBC Bank uniopen co-branded card has reached its first anniversary, progressing toward its goal of one million issued cards. To date, it has cumulatively rewarded members with over 1 billion OPENPOINT points, becoming a key tool for members to accumulate rewards.

7-ELEVEN states that through cross-brand integration and payment applications of OPENPOINT points, it has established a diversified membership economy model covering retail, dining, and lifestyle services. OPENPOINT points are now redeemable across more than 500 brands and nearly 700,000 partner outlets, officially pushing membership beyond 20 million and further strengthening Uni-President Group's lifestyle consumption ecosystem.

On the other hand, the CTBC Bank uniopen co-branded card, one year after launch, has cumulatively rewarded over 1 billion OPENPOINT points and continues to advance toward its 1 million card issuance target.

### Co-Branded Card Anniversary Promotion: Limited-Time 5-Day Event with Up to 18% Effective Rewards

To celebrate the first anniversary of the uniopen co-branded card, 7-ELEVEN will launch a limited-time 5-day promotion from July 28 to August 1.

During the event, uniopen members using the co-branded card at over 7,300 7-ELEVEN stores across Taiwan can enjoy a NT$20 discount for every NT$250 spent on designated items across 12 categories, with a maximum of two discounts per card. Additionally, a single transaction of NT$1,711 or more will receive a bonus 100 OPENPOINT points (capped at 100 points per household).

Furthermore, members who link the card to Apple Pay and make a single purchase of NT$199 or more will receive an extra 10 OPENPOINT points and a redemption coupon for a pack of Mayflower Sensitive Thick Pull-Type Tissues (worth NT$109).

7-ELEVEN also revealed the most rewarding purchase combination: during the event, purchasing designated items totaling NT$1,311 allows members to enjoy dual discounts from both membership and the co-branded card, totaling NT$200 off, plus the tissue gift and 10 OPENPOINT points, achieving an effective reward rate of up to 18%. For transactions exceeding NT$1,711, an additional 100 OPENPOINT points are awarded.

Moreover, bonus discounts are available on various products including CITY series coffee, beverages, ice cream, beer, and instant noodles.

### New Member Incentives and Expansion of the 'Gold Point Rewards Zone'

In addition to the anniversary event, 7-ELEVEN continues to promote new applications for the co-branded card. From now until December 31, new applicants for the CTBC Bank uniopen co-branded card who complete their first transaction within 30 days of card approval will receive either a Starbucks mobile storage set or 500 OPENPOINT points (new member eligibility determined by CTBC Bank).

As members accelerate point accumulation through the co-branded card, the OPENPOINT APP has introduced the 'Gold Point Rewards Zone,' offering more high-value redemption items. According to 7-ELEVEN's statistics, the top three most popular redemption items are bulk e-vouchers, airline miles, and gourmet dining vouchers, indicating that high-value reward items have become a key driver of the points economy.

Going forward, the 'Gold Point Rewards Zone' will continue to expand its offerings, including designated dining vouchers from DREAM PLAZA and Dream Times, Uni Resorts, Pet Park, and Yahoo! Shopping Center, covering lifestyle needs in travel, dining, shopping, and pet care, further enhancing member point utilization and loyalty.