"The warmth of a festival should not only be seen, but truly felt." In the warm Mid-Autumn season of 2026, Shin-Yeh International Dining Group and the southern French-cuisine bakery brand 'LA ONE' warmly unveiled two 'Autumn Treasure Moon' Mid-Autumn gift sets, marking their second year of collaboration. Building on the deep synergy established in the first year, the two brands once again aligned their shared commitment to ingredients and craftsmanship, subtly blending 'Taiwanese traditional craftsmanship with French refined aesthetics.' The collection not only showcases intricate flavor layers in pastries but also integrates minimalist Eastern modern design with the rare '3D velvet' printing technique, creating a Mid-Autumn memory that combines visual elegance with a warm, tactile sensation.
For the Shin-Yeh Group, annual Mid-Autumn mooncakes are more than seasonal treats—they represent a heartfelt dedication to preserving 'familiar, classic flavors.' Amid shifting times and market trends, Shin-Yeh steadfastly upholds complex, labor-intensive production processes, safeguarding the essential taste that people eagerly await each autumn. This year’s gift sets warmly feature the highly recommended 'Xin Lü Xiang Lan' and 'Private Recipe Five Kernel.' The 'Xin Lü Xiang Lan' highlights a unique blend of pandan leaf, taro, and coconut milk, achieving a delicate balance of sweetness without cloying—a process that rigorously tests the artisans’ mastery of heat control and ingredient understanding. Meanwhile, 'Private Recipe Five Kernel' carefully blends Jinhua ham, salted egg yolk, and fruit-infused aged liquor, perfectly sealing down-to-earth deliciousness within the flaky pastry. These two flavors, like greetings from old friends, wrap a timeless, home-style essence beneath their warm, traditional flaky crust.
Equally preserving this classic dedication is the long-beloved 'Zhi Wei Curry,' meticulously blended by Japanese artisans using over twenty natural spices and House Foods curry powder. Its rich, aromatic yet non-irritating flavor faithfully recreates the soulful taste from memory.
The collaborative flavor 'Pine Nut Toffee Mung Bean Paste' showcases a remarkable dialogue between brands from different regions and industries during this festive season. A crossover between northern culinary heritage and southern French-style baking excellence, Shin-Yeh specially selected LA ONE’s signature toffee caramel flavor—slow-cooked to a glossy amber hue with rich aroma—and elegantly infused it into traditional mung bean paste. French butter is used in the process, enhanced with Fleur de Sel from Guérande, allowing a subtle saltiness to gently accentuate the paste’s smooth sweetness. Finally, aromatic pine nuts are folded in, letting authentic classic baking elements gently collide with traditional flaky pastry, creating an autumn masterpiece that transcends industry and geography.
Beyond exquisite taste, the packaging aesthetics also reflect a refined, understated luxury. Rooted in minimalist Eastern modern design, it employs expansive color-blocked negative space, soft curves, and low-saturation hues to evoke the serene atmosphere of moonlight quietly flowing through the night. The flowing patterns on the box resemble the trails of moonlight spreading outward, subtly symbolizing the gentle flow of reunion emotions between people.
The most thoughtful design element this year lies in the central '3D velvet' graphic on the box, crafted using a rare printing technique. Its soft, plush texture mimics the warmth of a moon rabbit and clouds, offering a novel interactive experience—this year’s Mid-Autumn gift can now be 'touched' to feel the moonlight. Each pattern carries warm blessings for autumn nights, with thoughtful variations by gift set: the three-piece 'Qiao Yue Gift Box' features osmanthus (autumn essence), lucky clover (blessing), and full moon (reunion), sketching an elegant, restrained festive mood. The four-piece 'Xiang Yue Gift Box' adds the emotionally resonant 'moon rabbit' motif, creating a 'complete moon-viewing story' concept. As consumers gather all the fuzzy lucky symbols under their fingertips, this year’s Mid-Autumn Festival gains an extra layer of warm, fulfilling ritual.
This second-year autumn tribute from Shin-Yeh and LA ONE not only embodies both brands’ commitment to traditional craftsmanship but also deeply responds to modern green luxury and sustainability trends. The gift box follows minimalist, plastic-reduced, recyclable material principles, and ingredients are sourced with environmental care, perfectly aligning with contemporary green consumption and corporate ESG procurement standards. From inside to out, this Mid-Autumn gift expresses sincere, gentle care for both people and the planet—elegant and dignified to give, and warm in conveying shared, sustainable values.
FACT BOX
- Source: PR Times
- Category: Partnership
- Organizations: LA ONE