From Education PhD to City Spokesperson: Yang Chun-tzu Builds Warm, Effective Policy Communication Through Cross-Domain Expertise

From chemical research and corporate management to education advocacy and local governance, Yang Chun-tzu’s career has not followed a single linear path. Instead, she has continuously built her capabilities in problem analysis, resource integration, and communication coordination across diverse roles. She will now take on the frontline role of Hsinchu City Government Spokesperson starting August 3.

Regarding her new position, Yang stated that a spokesperson is not merely a window for the city government to release information, but a vital bridge of trust between the government and citizens. Moving forward, she will prioritize sincerity, transparency, timeliness, and professionalism—ensuring that major policies are not only communicated quickly, but also clearly and comprehensively.

From Scientific Research to Public Affairs: Analytical Rigor as the Foundation of Governance

Yang graduated from the Department of Chemistry at National Tsing Hua University and the Institute of Chemistry at National Taiwan University, and earned her PhD in Learning Technology and Education from National Tsing Hua University. Her academic journey across natural sciences and education research has cultivated a mindset grounded in evidence, logic, and systematic analysis.

Yang believes that scientific training and public governance share many commonalities. When confronting complex issues, one must not focus solely on surface phenomena but must clarify root causes, understand diverse stakeholder needs, and identify feasible solutions. This approach has become a cornerstone of her work in education policy and administrative affairs.

A Career Spanning Business and Government: Mastering Cross-Departmental Integration

Before entering the public sector, Yang served as deputy manager and business manager in the corporate sector, participating in factory construction projects in the Hukou Industrial Zone, gaining firsthand experience in industrial operations, project execution, and interdepartmental collaboration. This experience taught her that beyond vision, any policy or plan requires execution efficiency and coordination to be successfully implemented.

Later, she transitioned from serving as a school parent association president and chair of the National Parent Association Alliance to becoming Director of the Hsinchu County Government Education Bureau. While her roles evolved, the core focus remained on communication and integration. She frequently had to build consensus among parents, teachers, schools, and administrative departments, responding to societal expectations under tight timelines.

Yang emphasized that public policy cannot be achieved by a single department alone. It requires mapping professional insights, administrative resources, and public sentiment onto a unified framework. Only by understanding diverse perspectives can policies move from paper plans into citizens’ daily lives.

Gaining Real-World Experience in Education Governance: Clarity Is Crucial During Crises

During her tenure as Education Director, Yang accumulated frontline experience in campus governance, parent communication, administrative coordination, and emergency response. She believes that the most important aspect of crisis management is not avoiding problems, but promptly communicating facts, progress, and future directions once information is confirmed.

She noted that public trust in government is built through each response. The more ambiguous the information, the more easily doubts can spread. Therefore, spokesperson duties require not only precision but also timeliness—striking a balance between speed and completeness.

Policies Must Be Understood and Embraced, Not Just Announced

Hsinchu is a city that integrates technology, education, and culture, with high public engagement on civic issues. Policies often involve industry, transportation, infrastructure, education, and quality of life. Yang stated that she will leverage digital media and diverse communication channels to transform complex policies into clear, accessible information.

Yang emphasized that policy communication is not one-way propaganda, but an ongoing public dialogue. Beyond conveying the city government’s stance, it must actively listen to public concerns and differing opinions, turning communication into a process of policy refinement and consensus-building.

From scientist to corporate professional, education advocate to local administrator—Yang’s cross-domain experience enables her to simultaneously understand expertise, execution, and public sentiment. As the new Hsinchu City Government Spokesperson, she aims to enhance transparency in municipal information and help citizens feel the professionalism and warmth behind public policies through clear explanations, timely responses, and genuine engagement.