Dr. Yang Chun-Tzu, Tsinghua PhD, Appointed Hsinchu City Government Spokesperson – Bridging Policy and Citizens through Education Governance and Urban Communication

Hsinchu City Government has announced a key personnel appointment, naming Dr. Yang Chun-Tzu, former Director of Hsinchu County Government's Education Bureau, as the city's new spokesperson. She will officially assume office on August 3, taking charge of the city government's external communications, media engagement, and explanations of major policies.

For Hsinchu City—a hub of technology industries with highly visible public affairs—the role of the spokesperson extends far beyond information dissemination. It encompasses policy interpretation, crisis communication, and serves as a critical interface for building trust between the government and its citizens. The appointment of Dr. Yang, who brings a rare combination of scientific training, educational governance, and administrative experience, is seen as a strategic move to strengthen the city’s public communication capabilities.

Dr. Yang graduated from the Department of Chemistry at National Tsing Hua University and the Graduate Institute of Chemistry at National Taiwan University, later earning her PhD in Educational and Learning Technology from National Tsing Hua University. Her career trajectory spans industry, education, and public administration, transitioning from a science background into educational leadership and then public governance—a multidisciplinary profile uncommon in public service.

During her time in the private sector, she participated in factory construction projects in the Hukou Industrial Park, gaining hands-on experience in project management, industrial coordination, and cross-departmental integration. In the public sphere, she served as school parent association president, chair of the National Parent Association Alliance, and Director of the Hsinchu County Education Bureau. Her long-standing engagement across parents, educators, and government officials has equipped her with extensive experience in policy coordination and public communication.

This background has honed her ability to translate complex technical issues into accessible language for the general public and to build consensus among diverse stakeholders—core competencies essential for municipal communication.

Hsinchu City Mayor Kao Hung-An emphasized that the city’s unique blend of technology clusters, educational institutions, and high civic engagement means that municipal issues often intersect with industrial development, transportation, education, and urban governance, attracting significant public attention and demanding higher standards of government communication.

She noted that Dr. Yang has deep roots in local educational administration, understands government operations and community needs, and possesses proven experience in policy planning, cross-sector integration, media relations, and crisis management. Particularly during her tenure as Education Bureau Director, she gained valuable实战 experience in school governance, parent communication, and handling major public incidents. Mayor Kao expressed confidence that Dr. Yang will bring professional expertise to advance policy implementation and public communication.

The mayor added that the spokesperson’s role is no longer limited to answering media inquiries but must include swiftly grasping policy contexts, responding promptly to public concerns, and helping establish mutual trust between the government and citizens.

Dr. Yang, upon assuming her new role, stated that the spokesperson serves as a vital bridge between government and citizens. She pledged to uphold the four principles of 'sincerity, transparency, timeliness, and professionalism' as the foundation of her work. In the event of major policies or public incidents, she committed to providing comprehensive, first-hand explanations of policy background, progress, and future directions to minimize information gaps and public uncertainty.

She believes modern government communication must move beyond one-way announcements to actively understand what citizens truly care about. Through continuous listening and two-way interaction, public policies can become more responsive to public opinion. Going forward, she plans not only to enhance the efficiency and transparency of press releases but also to leverage digital media and diverse communication platforms to improve the immediacy and interactivity of policy explanations—making complex public issues understandable and encouraging broader civic participation in public discourse.

The Hsinchu City Government stated that it will continue to deepen transparent and open governance, responding to citizen expectations through more precise policy communication and inter-departmental collaboration, steadily advancing toward its vision of a technologically innovative, livable, sustainable, and happy city.