Ministry of Economic Affairs to Distribute Red Packets Tomorrow! Eligible City Residents Get NT$200 Each – Applications Open Across Taiwan, Locations and Times Listed

To further stimulate business in Hualien's traditional markets and night markets, the Department of Commerce, Ministry of Economic Affairs, has announced the additional launch of the 'Hualien Good Market Coupon – Midsummer Market' campaign, timed with the summer tourism season. During the designated event period, members of the public who bring their own reusable tableware or shopping bags can enjoy the amplified benefit of exchanging NT$100 in cash for NT$200 in 'Good Market Coupons' at designated markets. On the event days of August 1 and August 8, each person can receive up to NT$200 in coupons per session. Storm Media has compiled a comprehensive guide on eligibility, event times, and eligible locations!

Get Rewards While Supporting the Environment! Exchange Qualifications and Benefits for the 'Hualien Good Market Coupon – Midsummer Market'

According to the Department of Commerce, Hualien's traditional markets and night markets have suffered significant setbacks since the 2025 typhoon (114th year). To accelerate local economic recovery, various marketing initiatives were rolled out in the first half of this year, including New Year markets, the first round of Good Market Coupons, and festival events in Guangfu Township, all aimed at boosting consumer spending.

This campaign invites tourists to visit Hualien and enjoy local cuisine by meeting the following simple conditions to receive benefits:

Eligibility: During the event period, bring any one of the following—'reusable shopping bag,' 'reusable cup,' or 'reusable tableware (including food containers, cutlery sets, etc.)'—to the service counter at a participating market and have it verified by staff.

Bonus Benefit: After verification, participants can exchange NT$100 in cash for one NT$200 'Hualien Good Market Coupon' (equivalent to 'buy one, get one free'; limited quantities per session, while supplies last).

2026 Hualien Good Market Coupon Distribution Dates and Locations

Event Dates: July 18, July 25, August 1, and August 8, 2026 (all Saturdays).

Eligible Locations:

Traditional Markets: Six local traditional markets in Hualien County, including Guangfu Township. Night Markets: Four themed night markets within the famous Tungmen Night Market area.

Market Type | Market Name | Distribution Time | Distribution Location

Market | Zhongshan Public Retail Market | 14:30 | Central Activity Plaza Market | Zhonghua Public Retail Market | 08:00 | Leisure Area in Front of Market Office Market | Chongqing Public Retail Market | 08:00 | Courtyard Rest Area Market | Fuxing Public Retail Market | 08:00 | In Front of Stall No. 54 (Event-day entrance at intersection with Fuxing Street, with directional signage) Market | Datong Public Retail Market | 08:00 | Central Area of Market Market | Guangfu Township No. 1 Public Retail Market | 07:30 | Main Entrance (Guanghua Street) Night Market | Hualien Tungmen - Indigenous Street | 18:00 | E20 Stall, Indigenous Street Night Market Night Market | Hualien Tungmen - Futown Night Market | 18:00 | Futown Zhongshan Arch (8/1), Futown Chongqing Arch (8/8) Night Market | Hualien Tungmen - Provincial Street | 18:00 | Behind F39 Stall, Communal Dining Area, Provincial Street Night Market Night Market | Hualien Tungmen - Ziqiang Night Market | 18:00 | In Front of D40 Stall

Revitalization Continues! 'Guangfu Hero Gratitude Season' and Mid-Autumn Gift Boxes Launch in September

Hualien's tourism revitalization won't stop after summer. The Department of Commerce reveals that a major 'Guangfu Hero Gratitude Season' will be launched in September this year, using diverse physical events and digital marketing to further elevate Hualien's tourism visibility.

Additionally, to capture the gifting season商机 in the second half of the year, the Department will collaborate with high-quality local stores across Hualien to launch an elegant 'Mid-Autumn Mutual Gift Box,' helping local brands expand their sales channels. The central and Hualien County governments jointly urge businesses and the public to prioritize purchasing Hualien-made goods for Mid-Autumn gifts, supporting the sustainable development of local industries through concrete actions!