As sweltering heat continues, it's peak season for Taiwan's hand-shaken drink brands to shine! Throughout August, major chains across Taiwan are rolling out rich promotional campaigns and innovative products. From free tasting at new store openings, cross-brand collaborations with popular names, exclusive delivery platform discounts, and free topping upgrades, consumers are presented with diverse ways to beat the heat. This article compiles the latest updates from major brands to help customers pinpoint the most cost-effective deals.
Aoyama - Professional Green Tea Maker Aoyama, known for its high-mountain green tea and creative toppings, is launching a large-scale expansion in August. Six new stores are set to open in Caotun (Nantou), Songyan (Taipei), Hemei (Changhua), Miaokou (Keelung), Donghu (Taipei), and Jiaoxi (Yilan), bringing the total number of stores nationwide to over 80. To celebrate the openings, each store will offer one free limited-edition drink on its first day, with all items at 50% off starting from the second purchase. From the second to fourth day, all items will be offered at a 73% discount, available only for in-store purchases.
50 Lan Long-established brand 50 Lan continues its long-term 'Buy 5, Get 1 Free' promotion across all Taiwan stores. For non-pure tea series drinks, customers can add popular toppings like boba, pearls, or coconut jelly for free, offering a cost-effective choice for those who enjoy layered flavors.
UG UG, a brand emphasizing fashion and tech aesthetics, recently launched an interactive 'Peel Cup' packaging with visual effects. Customers who peel a designated area on the cup can enter a lucky draw, with chances to win buy-one-get-one-free vouchers or free drink coupons at stores.
CoCo Fresh Tea & Juice CoCo is partnering with food delivery platform foodpanda for a limited-time discount. From now until August 12, popular items including Red Grapefruit Double Shot, Grass Jelly Honey, Fenjiao Milk Tea, and Sicilian Hand-Mashed Lemon Americano are available at buy-one-get-one-free.
Da Ming Da Ming Benwei Tea House is offering exclusive member benefits via its official LINE@ account. New users who join and complete registration can claim a free 'Lemon Osmanthus Green' drink voucher. All existing members receive a free 'Apple Jade Dew Green' during their birthday month, with higher-tier members eligible for special milk cap series discounts.
Dayuanzi In celebration of the black-leaf lychee harvest season, Dayuanzi has launched a 'Lychee Point Fun' campaign. Customers earn points by purchasing designated black-leaf lychee drinks, and upon reaching a certain point threshold, can redeem a buy-one-get-one-free coupon for black-leaf lychee iced tea or a free 'Black-Leaf Lychee Grape Snow Slush' drink.
Easyway Leisure Station Nostalgic favorite 'Easyway Leisure Station' has returned to Taipei, opening a new location in the Yongchun area of Xinyi District. During the trial operation period, all items are offered at 20% off. For three consecutive days during the opening, selected drinks—including Rice Aroma Green Tea, Retro Pearl Milk Tea, and Non-Alcoholic Beer-Flavored Green Tea—will be buy-one-get-one-free.
Yi Mu Ri To celebrate its 14th anniversary, Yi Mu Ri has launched a limited-edition 'Peony'-themed commemorative gift box. Customers who purchase the anniversary set via designated delivery platforms can add-on a limited-edition metal tin, with some boxes randomly including lucky draw prizes, attracting strong attention from loyal fans.
COMEBUY COMEBUY has once again collaborated with skincare brand Neogence (Nijingsi) for a summer co-branded campaign. During the promotion period, customers who purchase designated fruit teas—such as Apple Iced Tea, Pineapple Iced Tea, or Jade Lotus Iced Green—at any store nationwide will receive a free sheet mask. Supplies are limited and available while stocks last.
Ke Bu Ke Shu Cheng Hong Cha Ke Bu Ke Shu Cheng Hong Cha is offering a store-pickup-only promotion across all Taiwan locations. Customers who purchase any drink in-store can enjoy a 'Buy 5, Get 1 Free' discount, with the system automatically deducting the lowest-priced item.
Qiu Sen Tea House In anticipation of the festive season, Qiu Sen Tea House has launched a special promotion for its pure tea series. During the campaign, customers who purchase any three designated pure teas—such as Estate Black Tea, Four Seasons Green Tea, Amber Oolong, or Sunlight Buckwheat—at stores can enjoy a bundled price of NT$98.
Zhen Zhu Dan Black sugar boba specialist Zhen Zhu Dan is running a flash promotion on Uber Eats, offering buy-one-get-one-free on popular items including Roasted Buckwheat QQ, Taiwanese Large Ice Milk, and Winter Melon Boba Tea.
Wanpo Island Black Tea Wanpo Island Black Tea has once again partnered with Japanese illustration brand OSAMU GOODS, launching limited-edition packaging and merchandise. Two new summer-exclusive mango-flavored drinks—'Hundred Mango Salt Milk Cap' and 'Coconut Mango Purple Rice Slush'—are also being released simultaneously.
Ji Yuan Ji Yuan is offering a hidden birthday benefit for members. Birthday customers who claim an e-coupon via a partner app can enjoy buy-one-get-one-free at stores. Regular purchases also accumulate points for redeeming discount vouchers.
Magu Tea House Magu Tea House is offering a free topping promotion. Customers who order designated drinks from the Rich Cream or Fresh Milk series at stores can add one free popular topping, including boba, large pearls, double-Q fruit, coconut jelly, tea jelly, or grass jelly.
FACT BOX
- Source: PR Times
- Category: キャンペーン
- Organizations: UG / COMEBUY