Cheng Hsiang Insurance Brokers Launches 2nd Cheng Hsiang Cup: Elevating Corporate Basketball to Professional Standards to Advance ESG and Sustainability

Cheng Hsiang Insurance Brokers held the '2nd Cheng Hsiang Cup National Basketball Tournament' today (1) at Feng Chia University Gymnasium. This year’s event, themed 'ESG and Sustainable Insurance,' significantly upgraded the competition format by introducing the first-ever women’s 3x3 basketball tournament, integrating a digital tournament system, professional sports protection, and a professional basketball-style cheer squad to create a corporate sports event comparable to professional leagues. The initiative aims to strengthen employee health, teamwork, and sustainable corporate culture.

Huang Yi-Gang, Chairman of Cheng Hsiang Insurance Brokers, stated that insurance is a long-term commitment, and for a company to achieve sustainable insurance, it must first build a healthy and resilient team. He emphasized that through sports events, employees are encouraged to adopt healthier lifestyles, ensuring that ESG principles are genuinely embedded in corporate culture and talent care.

One of the highlights of this year’s tournament is the inaugural women’s 3x3 basketball competition. Cheng Hsiang Insurance Brokers emphasized that women are a vital force in the insurance industry and aims to provide a fair platform for female employees to showcase their confidence and skills on the court, reflecting the company’s commitment to diversity, equity, and inclusion (DEI).

To enhance competition quality, the company upgraded the event with the GoHoops digital tournament system, offering real-time data and live streaming so employees unable to attend could watch remotely. A professional sports medicine team, fascial release services, and recovery equipment were also arranged to ensure comprehensive care for participating athletes.

The event featured the professional cheerleading squad Aqua Mermaids from the Kaohsiung Aquas of the T1 League and a professional game DJ, creating an atmosphere akin to a professional basketball game and enhancing the appeal and cohesion of the corporate event.

In addition to enthusiastic participation from internal staff, representatives from major insurance companies including Cathay Life Insurance, SK Life Insurance, First Financial Life Insurance, Allianz Life, Chubb Life, AIA Life, and Prudential Life attended to support the promotion of healthy workplaces and strengthen industry partnerships.

Cheng Hsiang Insurance Brokers currently operates 31 service locations across Taiwan, with over 2,000 professional insurance consultants and annual premium income exceeding NT$4.5 billion. The company plans to expand its service network, aiming to grow its team to 2,500 members and achieve NT$10 billion in annual premium income. It continues to build a competitive and socially responsible insurance brokerage brand through professional service, talent development, and sustainable business practices.

Looking ahead, Cheng Hsiang Insurance Brokers aims to scale its team to 2,500 members and challenge a record-breaking NT$10 billion in annual premium income. (Photo: Hsu Ping-Wen)