Sta-Long Cracker Celebrates 40 Years in Taiwan! Lin Long-Xuan Produces Catchy Theme Song, Wu Yi-Xuan Stars in Sweet MV Dance

Classic snack brand Sta-Long Cracker celebrates 40 years since its launch in Taiwan, officially launching a series of 40th-anniversary events. These include a limited-time classic product with a 10% volume increase, an invoice registration and points redemption program for gifts, the 'Sta-Long Cracker 3D EasyCard,' and the debut of the brand's first-ever theme song MV, 'Song of Sta-Long,' produced by renowned musician Lin Long-Xuan and featuring Wu Yi-Xuan as a special guest.

The highlight of this 40th-anniversary celebration is the debut of the theme song 'Song of Sta-Long' and its accompanying MV, specially composed by acclaimed music producer Lin Long-Xuan, with Wu Yi-Xuan starring as the featured guest. Through its catchy melody, energetic dance moves, and fun interactions between Sta-Long and Wu Yi-Xuan, the MV evokes nostalgic memories from childhood while showcasing the brand’s ongoing spirit of innovation.

To celebrate its 40th anniversary, Sta-Long Cracker is launching multiple limited-time promotions to thank consumers. Starting June 15, the 'Classic Product 10% Larger Pack' will be available islandwide, offering more product at no extra cost. Simultaneously, the 'Register Invoices and Collect Points for Gifts' campaign allows customers who purchase designated items to collect points according to the event rules and redeem exclusive brand merchandise. Additionally, the brand is releasing the highly collectible 'Sta-Long Cracker 3D EasyCard,' available exclusively at the Sta-Long flagship store at Lihpao Outlet Mall. This transforms Sta-Long from a shelf snack into a part of daily commutes, travel, and everyday life—becoming both practical and commemorative.

Having accompanied consumers through childhood, student years, and daily life moments, Sta-Long Cracker has become a shared memory for many. In recent street interviews, numerous people expressed joyful surprise upon seeing the product: 'This is the taste I've grown up with!' Others shared, 'The模范生I used to know is now Sta-Long.' While the brand name and packaging have evolved from Model Student to Sta-Long, the beloved classic flavor remains unchanged—alongside the emotional connection that has grown across generations.

Du, Marketing Manager of Sta-Long Cracker, stated that being able to grow alongside consumers across generations is the brand’s most valuable asset. Moving forward, Sta-Long Cracker will continue to deliver safe quality, familiar classic flavors, diverse taste options, and richer marketing activities, helping everyone create new snack memories. This cherished taste from childhood will continue to accompany the next 40 years. For more information, visit the official Sta-Long Cracker - Yohgo Foods Facebook page.