Father's Day Love Dad! Uni-President Group continues its tradition of heartfelt appreciation, creating a warm and meaningful Father's Day experience. For the third year, the group unites over 10 major brands—including 7-ELEVEN, Cosmed, Uni-President Department Store Taipei/Kaohsiung, DREAM PLAZA, Dream Mall, Uni-President Jiajia, and U-Life (Starbucks)—to thoughtfully prepare over 40,000 air-freighted Dendrobium orchids from Thailand, inviting everyone to express gratitude to fathers around the world. Happy Father's Day!
This year’s Dendrobium orchids are the 'Galaxy' variety imported from Thailand, symbolizing the fatherly love that blends strength and tenderness. Revered as the 'Flower of Fathers,' it honors dads' steadfast protection and selfless dedication. The elegant gift box design continues the 'Love Dad' theme, blending noble black, purple, and gold tones to reflect the quiet yet profound depth of paternal affection. Like orchids, a father's love blooms silently—'Love Dad' lights up heartfelt appreciation, paying tribute to all great fathers with a dignified and warm holiday greeting.
From August 5 to 8, air-imported Dendrobium orchids are available at select 7-ELEVEN stores for NT$188 per stem. A limited-edition CupiCho premium chocolate gift box is also available via add-on purchase, offering a new gifting option for Father's Day. Customers are encouraged to send orchids remotely via the foodomo delivery platform. From August 6 to 8, users can enjoy free delivery by redeeming just 1 OPENPOINT, making it easier to express love from afar.
From August 7 to 9, members of Dream Mall and Uni-President Department Store Kaohsiung who spend NT$3,000 or more at designated counters in one day will receive one free air-imported Dendrobium orchid. Members of Uni-President Department Store Taipei and DREAM PLAZA spending NT$2,000 or more in a single day at designated counters will also receive one free orchid. At Cosmed, customers spending NT$2,888 or more in a single transaction from August 5 to 9 will receive one free orchid. Starbucks offers one free orchid per customer with a single purchase of NT$888 or more from August 6 to 8 (while supplies last, per store).
Uni-President Group is also launching a series of 'Love Dad' promotions. From August 5 to 9, uniopen members who purchase designated products or spend at least NT$888 in a single transaction (minimum thresholds vary by channel, see official website) at over 13 online and offline designated channels—including 7-ELEVEN, Cosmed, Uni-President Department Stores, DREAM PLAZA, Dream Mall, Starbucks, and Books.com.tw—will receive 10x OPENPOINT rewards.
Additionally, all 7-ELEVEN stores across Taiwan are offering a triple-reward campaign for uniopen members: spend NT$250 or more and receive a NT$20 discount coupon (redeemable on next purchase of NT$250 or more, valid until August 11). Spending up to NT$1,111 unlocks shopping credits and a redemption voucher for UNIDESIGN's new soft-pull tissue paper, among other exclusive benefits. Purchasing designated Uni-President products earns an extra 5% in OPENPOINT points.
CITY series beverages are featuring exclusive Father's Day cup sleeves with space for warm messages, along with promotions like 'Buy Two, Get Two Free' on selected items, adding thoughtful touches to help dads enjoy their special coffee moments.
FACT BOX
- Source: PR Times
- Category: キャンペーン