Not Just White, But Transparent! Japanese Women's Skincare Trend Shifts to 'Skincare-Type Whitening' - Domarco Reveals Three New Summer Skincare Trends

Every summer, 'whitening' is the most watched keyword in the skincare market, and Japanese whitening skincare trends are an important indicator for Taiwanese consumers. However, in recent years, Japanese women's whitening concepts have been quietly changing, no longer just pursuing simple flawless whiteness, but rather radiating healthy luster from the inside out with a 'transparency effect.' Domarco, an anti-wrinkle and spot-clearing expert from Kumamoto, Japan, observes that compared to relying on high-stimulation, quick-acting brightening methods, Japanese women are more inclined to improve dryness, roughness, and dullness through daily continuous skincare, cultivating a natural transparency. This 'skincare-type whitening' trend has also redefined the ideal summer skin condition—what is truly desirable is not just whiteness, but healthy transparency. Trend 1: Previously, exfoliation was done daily, but now the focus is on repairing the skin barrier. Exfoliation was once a popular skincare method for improving roughness and dullness, but with the increase in sensitive skin, Japanese women have begun to re-examine the importance of the skin barrier. Compared to destructive exfoliation, they are more inclined to restore the skin to a healthy state through gentle moisturizing and repair, naturally cultivating a 'skin transparency effect.' Domarco recommends that stable skin condition can start with daily cleansing. It is recommended to use cleansers that are both moisturizing and gently metabolize old keratin, especially those with high skin-friendly amino acid formulations and avoiding alkali ingredients, which can effectively reduce post-wash dryness and tightness, and prevent the formation of fine lines. For example, Domarco's 'Cleansing Cream' adds 'Japanese Shirakawa Silk Powder' and 'Eel Collagen Protein,' which can gently remove pore dirt while providing the skin with the necessary moisture and hydration without adding to the skin's burden. After cleansing, pair it with an essence-type toner, following the 'less is more' principle to thoroughly moisturize the skin, avoiding 'pseudo-moisturization' that only stays on the surface. Domarco's 'Moisturizing Lotion' uses high-concentration 'Silver Ear Essence,' 'Quanzhou Water Eggplant,' and Kumamoto 'Early Harvest Late White Grapefruit' herbal extracts to replenish moisture and enhance the skin's own moisture retention ability, keeping the stratum corneum full and fine, and also establishing a good penetration foundation for subsequent skincare. If dry fine lines have begun to affect skin smoothness, causing the skin to lose 'transparency,' it is even more advisable not to use stimulating acid products at this time to avoid continuously damaging the skin and accelerating aging. Domarco recommends returning to the skin's needs, improving skin hydration to fully moisturize the skin, and then using the classic 'Cream 20' to strengthen repair, using the brand's proprietary 'Fermented Repair Promotion Technology' to enhance skin hydration and elasticity, improve dry fine lines, and restore softness, fullness, and healthy luster. Trend 2: Previously, 'whitening' was pursued, but now 'transparency' is more important. In the past, whitening often meant pursuing flawless whiteness, but in recent years, Japanese women are more concerned about even skin tone, fine skin texture, and natural luster. Domarco points out that the real key to transparency is not just melanin, but also includes dryness, skin inflammation, and the glycation and carbonylization that produce denatured proteins, which are invisible killers that cause dullness and waxy yellowing. To address these root causes of transparency, Domarco's upgraded 'Beauty Skin Essence' breaks through the traditional single whitening mindset, combining brightening, improving fine lines, and preventing skin roughness in multiple functions. The formula combines Astragalus, rice bran, and Japan's patented Hida sansho seed extract to enhance the skin's anti-carbonylation ability; while using fermented nicotine amide and dipotassium glycyrrhizinate to establish a dual protection mechanism for the skin's 'stratum corneum' and 'surface,' helping to stabilize unstable skin conditions caused by external stimuli. Another key ingredient, long white ginseng extract, helps protect the skin's glutathione, allowing it to fully exert its active whitening function, helping the skin maintain healthy transparent color. Trend 3: Previously, quick results were pursued, but now the focus is on slow skincare. In recent years, Japanese skincare concepts have gradually shifted from pursuing 'quick results' to a slow and steady 'cultivation.' Rather than pursuing short-term significant changes, the focus is on accumulating skin repair power every day. Only when the skin base is maintained in a stable and healthy state can an ideal skin condition that is not prone to repeated problems be cultivated. Domarco states that 'Beauty Skin Essence' not only improves dullness but also focuses on awakening the skin's beauty energy from the source. The product adds Japan's patented 'Hida sansho seed extract,' which can directly target the skin's energy source—the mitochondria, activating circulation vitality from the root, driving the skin back to a healthy renewal rhythm, avoiding roughness, granularity, and dullness caused by metabolic and keratin renewal cycle disorders; combined with a complete moisturizing and repair procedure, gradually improving skin condition, cultivating a lasting and clear transparency from the skin base, rather than just pursuing short-term surface brightening.