Influence Surpassed Chien Chien and Joeman! From Amateur to Earning Over $100 Million Annually. Fei Da Shu Passes Away, Revealing the 3 Key Principles That Won Housewives' Trust

Renowned food livestreamer Ho Yu-Hui, known as 'Fei Da Shu,' passed away on August 5 at the age of 46. His official Facebook page confirmed the tragic news, with family and team expressing profound sorrow. A flood of netizens and fans poured into the comments to offer condolences.

At his peak, Ho Yu-Hui earned over NT$100 million annually, building a livestreaming empire with monthly sales reaching tens of millions from humble beginnings as a complete novice in cooking.

Zero Cooking Skills, Just Supporting His Wife—Broke Monthly Sales of NT$10 Million, 200,000 Simultaneous Viewers

Over a decade ago, when Ho Yu-Hui first entered livestream selling, he had no cooking skills at all. He merely appeared to support his wife's livestreams, but his down-to-earth charm instantly boosted viewership and sales. Developing a passion, he began deeply studying cooking, regularly attracting over 200,000 simultaneous viewers per livestream, achieving monthly sales as high as NT$10 million. In 2022, he topped AsiaKOL’s Food KOL Ranking, surpassing popular figures like Miss Hao Wei, Joeman, and Chien Chien.

Ho Yu-Hui publicly shared three core principles for success in livestream selling: product quality, genuine attitude, and pricing strategy. He emphasized that only by maintaining quality and treating consumers sincerely could a business endure.

Beef Costing NT$700 Sold for NT$800—Low-Margin, High-Volume Strategy Wins Housewives, Expands Market Through Healthy Competition

In product positioning, Ho Yu-Hui focused on affordability and approachability, deeply resonating with housewives. He gave an example: beef priced at NT$3,000 with a cost of NT$700 could still be profitable at NT$2,000, but he chose to sell it for only NT$800–900. This low-margin, high-volume strategy made premium food accessible to middle- and low-income consumers, cultivating a loyal customer base.

In recent years, he launched his own e-commerce platform. Despite strong competition from peers like 'Diao Diao Mei,' he believed both had unique strengths. Through healthy competition and fan support, he successfully expanded his business reach. Diao Diao Mei left a comment on the family’s memorial post: 'Brother Hui, rest in peace. Your merits are complete, free from pain.'