Corelle Launches AI Plate Design Contest: A Century-Old Brand Invites Public Submissions with Two Major Prizes, Top Prize of NT$100,000, Winning Designs Could Reach Millions of Dining Tables

Could the next iconic Corelle plate pattern used daily on dining tables be your creation? Corelle, a brand that has accompanied countless families worldwide, is now inviting public submissions for the first time. The next classic pattern may no longer come solely from the brand’s design team—it could be your idea.

Welcoming the era of AI-generated creativity, the century-old Corelle brand is breaking tradition this year by shifting from brand-led design to public co-creation. The 'Your Pattern, Your Corelle' online AI plate design contest invites every consumer to unleash their creativity and design their own unique Corelle pattern. The event offers a total prize pool of NT$150,000, with the grand prize at NT$100,000. The winning design will be turned into an official Corelle plate, bringing your creation to everyday dining tables. Additionally, participants automatically enter a weekly lucky draw for shopping credits—six weeks, ten winners per week—giving every submission a dual chance at both design awards and prizes. Your creativity could transcend the screen and become the next classic pattern on dining tables worldwide.

Corelle Opens Submissions to the Public: You Create the Next Classic Pattern AI Empowers Everyone as a Designer: Turn Life Stories into Tabletop Art

With the rapid advancement of generative AI, creativity is no longer exclusive to professional designers. Anyone can now bring their imagination to life through technology. Corelle states that it has long accompanied countless families through daily meal times. Beyond serving food, plates carry memories, emotional connections, and aesthetic values. Through this AI plate design initiative, Corelle aims to empower consumers to transform travel memories, children’s doodles, pet photos, daily scenes, or any cherished story into personalized tableware designs. Every meal becomes warmer, more meaningful, and uniquely personal. This marks Corelle’s official step into a new era of co-creation between brand and consumer.

Grand Prize Up to NT$100,000: One Design, Dual Rewards

The 'Your Pattern, Your Corelle' contest runs from now until September 18. Registration is simple—just three steps: (1) Follow Corelle on Instagram or Threads; (2) Share your completed design on IG or Threads with public visibility and the hashtag #MYCORELLE; (3) Return to the event website, paste your post URL, click 'Completed,' and fill in your personal details. Completing these steps grants eligibility for both the design awards and the weekly draws.

Participants who complete registration gain dual winning opportunities:

First, the 'Design Award': Grand Prize (NT$100,000 + 30 custom Corelle plates), two Excellence Awards (NT$20,000 each), and two Special Awards (NT$5,000 each).

Second, the 'Sharing Design Award': Weekly draws for NT$300 shopping credits on the official online store, with 10 winners each week for six consecutive weeks (60 total). There’s no limit to participation attempts, with up to five entries per IP address per day.

For full details, visit https://corelle-event.com/tw/aiplate.

Four Simple Steps: No Design Experience Needed

To make participation accessible to non-designers, Corelle provides an interactive AI design experience website. Just four steps to complete your design:

Step 1: Choose one of 11 classic Corelle series patterns. Step 2: Select an image to place on the plate—hand-drawn art, daily scenery, or personal photos. Step 3: Pick a color palette from 10 options and a style from 9 themes (e.g., classic, minimalist, cute, artistic). Step 4: Click 'Combine' to generate your design.

With this intuitive process, anyone can turn creative visions into reality within minutes—something once reserved for professional designers.

From Brand Design to Public Co-Creation: Redefining Corelle’s Tabletop Aesthetics

As Corelle’s flagship product, the Corelle series is globally renowned for its exclusive Vitrelle™ triple-layer glass technology, offering lightweight durability, impact resistance, easy cleaning, and compact storage—features loved by consumers worldwide. Corelle emphasizes that this initiative is more than just an AI design competition. It aims to establish a new model of co-creation between brand and consumer, where every participant becomes part of the brand’s creative journey. Each plate becomes not just a product, but a piece carrying personal stories and individual style.

The Next Corelle Classic Pattern Could Start with Your Idea

Notably, the contest features a two-stage judging process. Stage one selects the top 100 entries based on social media engagement and sharing metrics. Stage two involves professional evaluation by the brand on originality, product applicability, brand design consistency, and visual impact.

Corelle reveals that winning designs will be evaluated for commercialization, with potential for full-scale production and retail launch. This means consumer creativity won’t end with a contest—it could become the next classic Corelle pattern, gracing dining tables in homes around the world.