50 Lan and Ma Gu Lose! The Champion of Taiwan's 'Top 10 Strongest Beverage Stores' Revealed: Rich Tea Aroma, Diverse Menu, Consistent Quality with No Bad Experiences

It is no exaggeration to call Taiwan the "Kingdom of Hand-Shaken Beverages." Having three or four beverage shops on one street is common. Whether it’s office workers’ afternoon tea, students’ after-school treats, or post-dinner drinks to cut through greasiness, nearly every occasion is solved with a hand-shaken drink. From long-established affordable tea brands to new players emphasizing artisanal tea bases and freshly cut fruit, market competition intensifies yearly—debates over "how to order sweetness and ice levels" even rage across social media.

According to the DailyView Network Temperature Meter’s public sentiment ranking for “hand-shaken beverages” over the past month (analysis period: July 15, 2026 – August 13, 2026), which included brands with two or more physical stores in Taiwan, CoCo Ichiban stood alone in surpassing 7,000 online mentions, achieving a remarkable 76% positive sentiment ratio, securing the championship.

This ranking was compiled using the KEYPO Big Data Key Engine舆情 analysis software, analyzing discussion data from online communities, forums, and news sources between July 15 and August 13, 2026. CoCo Ichiban led with 7,505 mentions, followed by 50 Lan at 5,577, while Ma Gu Tea House (MACU TEA) claimed third place with 3,341 mentions. The clear gap among the top three indicates a distinct leading tier in the market.

Top 10 Most Popular Hand-Shaken Beverage Brands:

Rank | Brand | Online Mentions ---|---|--- 1 | CoCo Ichiban | 7,505 2 | 50 Lan | 5,577 3 | Ma Gu Tea House (MACU TEA) | 3,341 4 | Xian He Dao (TAO TAO TEA) | 3,072 5 | Qing Xin Fu Quan | 2,414 6 | Cha Cha Qu ToGo | 2,209 7 | Ba Yao He Cha | 2,094 8 | UG Le Ji | 1,959 9 | De Zheng (Dejeng) | 1,949 10 | Chatime (Ri Chu Cha Tai) | 1,917

#10: Chatime (Ri Chu Cha Tai)

Chatime, a globally renowned hand-shaken beverage brand under WPG International, has built its foundation since 2005 on standardized technological processes and high-quality pearl milk tea. Adopting a "glocalization" strategy, it operates across five continents in over 60 countries and regions, playing a pivotal role in promoting Taiwanese bubble milk tea worldwide.

The brand offers diverse tea options, including classic pearl milk tea, fruit teas, and specialty smoothies, adjusting sweetness and flavor profiles according to local tastes. With its distinctive purple-and-yellow branding, strict quality control, and continuous product innovation, Chatime has established strong global influence, conveying Taiwan’s unique tea culture to consumers worldwide.

#9: De Zheng (Dejeng)

De Zheng (Dejeng) is a rising star in Taiwan’s hand-shaken beverage scene, centered on the philosophy of "dedicated to oolong tea." It focuses on premium tea experiences, simplifying offerings to three core oolong varieties: Chun Oolong, Light Oolong, and Black Oolong. Its fragrant, smooth tea base and delicate milk foam have won over many tea lovers.

With minimalist visual design and a modern literary aesthetic, De Zheng has sparked widespread social media discussions and successfully attracted younger demographics. By adhering to rigorous brewing techniques and quality assurance, it elevates daily tea drinking into a lifestyle art form, representing the new wave of Taiwan’s hand-shaken beverage culture.

De Zheng (Dejeng). (Image: via De Zheng IG)

#8: UG Le Ji

UG Le Ji, launched by MediaTek International (parent company of歇脚亭), is a trendy new hand-shaken beverage brand touting itself as Taiwan’s first "AI Smart Tea" concept. It uses AI-powered tea machines for fast, precise drink preparation. Positioned as "fashionable, healthy, tech-forward," it specializes in high-mountain single-origin teas and light milk tea series, aiming to highlight natural tea aromas and sweet aftertastes.

Visually, UG Le Ji stands out with eye-catching green tones and minimalist fashion aesthetics, enhanced by floral motifs and modern packaging that quickly went viral on social platforms. By merging technological innovation with refined tea offerings, it targets young consumers who value both life quality and visual appeal, emerging as a standout newcomer in Taiwan’s next-generation beverage market.

#7: Ba Yao He Cha

Originating in Kaohsiung, Ba Yao He Cha is a Japanese-inspired hand-shaken tea brand distinguished by its "Japanese-style harmony tea" and "caffeine-free beverages." It emphasizes naturally blended grain and herbal teas. Signature drinks like "Ba Yao He Cha" and "Youxiang Awakening 307" are praised for their refreshing taste, stomach-friendliness, and non-disruptive sleep effects, winning broad consumer favor.

Blending minimalist Japanese aesthetics with youthful, modern visuals—from store interiors to cup designs—it exudes a literary Japanese vibe. Upholding craftsmanship in developing high-quality tea blends and generating strong social media engagement, Ba Yao He Cha has carved out a unique identity and loyal customer base in a fiercely competitive market.

Ba Yao He Cha. (Image: via Ba Yao He Cha Facebook fan page)

#6: Cha Cha Qu ToGo

Cha Cha Qu ToGo is a takeaway hand-shaken beverage brand under the well-known tea company Ten Ren Tea. Inheriting over 70 years of professional tea-making expertise from its parent brand, it emphasizes "freshly brewed original tea" and "quality first." It aims to integrate traditional premium tea leaves into modern hand-shaken culture, using carefully selected tea leaves brewed upon order to preserve pure aroma and natural sweetness.

Cha Cha Qu ToGo offers a wide range of drinks, including classic original teas, milk teas, fruit teas, and special blends with natural ingredients. Drinks like "Da Lu Tea" and various freshly brewed leaf teas are especially popular among tea enthusiasts. With strict quality control and deep-rooted tea culture, it establishes a reputable image of professionalism, health, and reliability in the competitive beverage market.

#5: Qing Xin Fu Quan

Founded in 1987, Qing Xin Fu Quan is a veteran leader in Taiwan’s hand-shaken beverage industry. Centered on "handcrafted fresh brewing," it has deeply penetrated the market with consistent quality and affordable pricing. With over 1,000 franchise stores island-wide, it has become an indispensable daily choice for many Taiwanese.

Its signature "You Duo Green Tea" and "Oolong Green Tea" have solidified its market position, while its unique "crushed ice culture" and refreshing tea taste are iconic features. In recent years, the brand has actively innovated—launching cross-industry IP co-branded cups that sparked collector trends—and continuously improved store visuals and product quality, perfectly blending traditional tea heritage with modern pop elements, showcasing enduring brand charm.

As temperatures rise, demand for cold drinks increases significantly, boosting the hand-shaken beverage market through the "high-temperature economy." (Photo: provided by Qing Xin Fu Quan)

#4: Xian He Dao (TAO TAO TEA)

Xian He Dao (TAO TAO TEA) is a premium hand-shaken beverage brand under the renowned Classical Rose Garden enterprise, inheriting the group’s strict standards for English afternoon tea and tea artistry. Positioned as "affordable luxury," it features carefully selected top-tier tea leaves and exclusive blends, bringing high-end tea culture into everyday hand-shaken drinks.

Popular items include the classic "English Rose Fresh Milk Tea" and "Peach Flavor Tea," known for their rich, aromatic tea base and smooth texture. Visually, it continues an elegant floral illustration style and British-inspired packaging, creating a highly recognizable fashionable image. It has successfully established a unique, sophisticated presence in the market, attracting consumers who value lifestyle quality.

#3: Ma Gu Tea House (MACU TEA)

Originating in Kaohsiung, Ma Gu Tea House (MACU TEA) is one of the fastest-growing hand-shaken beverage brands in Taiwan over the past decade. Starting in southern Taiwan and expanding northward, its outlets now span the island, with active overseas expansion. Targeting young customers, it emphasizes fresh fruit ingredients combined with milk foam and whipped cream toppings, making "great for photos and delicious" its most prominent tagline.

Ma Gu’s strengths are twofold. First, its fruit tea lineup is robust—grapefruit and passion fruit drinks are perennial favorites on social media, and seasonal fruit drinks often trigger long queues upon launch. Second, its tea base selection is diverse. The current trending keyword is "Jinxuan," indicating that when discussing Ma Gu, netizens focus not only on fruit and milk foam but also on tea variety and aroma—a rare reputation for a brand known for "sweet drinks."

However, controversies persist. Sentiment distribution shows 51% positive, 35% neutral, and 14% negative opinions. While its positive ratio exceeds that of other legacy brands in the same tier, negative feedback remains notable. Common criticisms include relatively high prices—fruit teas and milk foam drinks cost significantly more than budget brands, leading some consumers to say "okay occasionally, but too expensive for daily consumption." Additionally, inconsistencies in store quality and sweetness levels, along with long wait times during peak hours, are frequently mentioned online.

Ma Gu Tea House. (Image: provided by Ma Gu Tea House)

#2: 50 Lan

Founded in 1994 in Tainan, 50 Lan is considered Taiwan’s "national brand" for hand-shaken drinks. With its iconic green signage, streamlined menu, and affordable pricing, it has deeply rooted itself across Taiwan, becoming a shared memory for many Taiwanese. The brand insists on "doing the basics right