Fubon Financial Subsidiaries Launch Targeted Anti-Fraud Initiatives Focusing on Military, New Immigrants, Families, and Investors to Protect Diverse Communities

As fraud tactics become increasingly sophisticated, subsidiaries under Fubon Financial Holding are advancing more precise and impactful 'targeted anti-fraud' initiatives based on their professional expertise, customer profiles, and service environments. Fubon Life Insurance focuses on military personnel, enhancing risk identification through relatable military life scenarios. Taipei Fubon Bank targets new immigrant communities, promoting financial empowerment and anti-fraud education by addressing key pain points in financial usage. Fubon Insurance introduces anti-fraud picture books for children and parents, planting the seeds of fraud awareness early and encouraging families to build protective awareness together. Fubon Securities addresses high-risk investment fraud situations by delivering alerts and educational campaigns across multiple platforms to strengthen investors’ judgment skills. Moving beyond general awareness campaigns, Fubon Financial continues to integrate the specialized knowledge and experience of its subsidiaries to make anti-fraud education more relevant to the real-life needs of diverse groups, thereby enhancing public risk identification and self-protection capabilities.

Fubon Life Insurance has partnered with Taiwan’s Ministry of National Defense to launch the 'Anti-Fraud Education Tour Train,' reinforcing societal anti-fraud awareness and safeguarding military personnel’s financial security. The initiative has reached military units in Hualien, Taitung, Kaohsiung, Pingtung, and Yilan, hosting eight events with over 1,700 participants, significantly improving overall fraud recognition among troops. Additionally, the program visited the Army Specialist School, engaging directly with cadets for the first time. Through systematic courses and case-sharing sessions, it demonstrated strong integration benefits across three pillars: anti-fraud, military engagement, and education—drawing over 460 faculty and students. This effort embeds anti-fraud concepts within the military education system, deepening young soldiers’ abilities in risk identification and self-protection. As the first financial institution in Taiwan to collaborate with the Ministry of National Defense on anti-fraud advocacy, Fubon Life leverages public-private partnership models to transform financial expertise into tangible social defense against fraud. Going forward, it will deepen government collaboration, integrate cross-sector resources, expand anti-fraud education capacity, and create lasting, positive impacts on societal safety and resilience.

Taipei Fubon Bank, in collaboration with the South Asian Taiwan Sisters Association, launched the 'New Immigrant Financial Empowerment Program' and released the 'Survey on New Immigrants’ Financial Service Usage Experience and Needs.' Through focus group discussions with new immigrants and second-generation individuals, along with a multilingual questionnaire (seven languages) collecting 490 valid responses, the bank gained deep insights into financial needs and challenges faced by new immigrants. The survey revealed that over 70% of new immigrants serve as primary household financial managers, yet still face challenges such as operational anxiety, digital risks, and unclear banking procedures. Notably, those who rated their Chinese reading proficiency higher reported higher fraud victimization rates, indicating that anti-fraud needs extend beyond language barriers and are linked to increased online shopping, investment, and social media use. Based on these findings, Taipei Fubon Bank continues to provide financial safety toolkits in four languages (Indonesian, Thai, Vietnamese, Filipino), anti-fraud guides, banking service manuals, financial literacy videos, and bilingual (Chinese-Indonesian) board games. It also hosts the 'New Immigrant Financial Seed Trainer Workshop' to train peer educators, launching a series of 'New Immigrant Financial Empowerment Workshops' starting in August to help improve financial literacy, risk identification, and confidence in independently using financial services.

Taipei Fubon Bank collaborated with the South Asian Taiwan Sisters Association to conduct the 'New Immigrant Financial Needs Survey,' gaining comprehensive insights into financial usage needs and pain points, and subsequently rolled out financial services and training programs to enhance financial literacy and risk identification capabilities.

The impact of fraud extends beyond financial loss—it can also damage trust and emotional security within families. For the third consecutive year, Fubon Insurance has released an anti-fraud picture book titled 'WanShiBao Lab – Financial Fraud Prevention Classroom: The Anti-Fraud Bang Shou Edition.' In partnership with Taiwan Mobile and Gogolook (Walk & See), the book uses everyday-life storylines to guide parents and children in recognizing common fraud methods via phone calls, SMS, and fake websites. It introduces anti-fraud tools like Gogolook’s 'Whoscall' and Taiwan Mobile’s 'Anti-Fraud Police,' helping the public identify suspicious calls, messages, and URLs, strengthening personal data protection and risk alertness, while empowering children to become 'anti-fraud helpers' at home.

Additionally, Fubon Insurance has established an official website anti-fraud awareness section, proactively disclosing official SMS numbers and promptly clarifying fraudulent cases. Anti-fraud reminders have been added to electronic policy SMS links and claims acceptance notification messages, cumulatively sending over 680,000 SMS alerts. Anti-fraud visual posters are displayed at all branch counters to reinforce frontline outreach. The company actively collaborates with various stakeholders to build an anti-fraud network, inviting criminal investigation officers to serve as guest lecturers, jointly building a more robust national anti-fraud safety net.

Fubon Insurance teams up with Taiwan Mobile and Gogolook to launch the new anti-fraud picture book 'WanShiBao Lab – Financial Fraud Prevention Classroom: The Anti-Fraud Bang Shou Edition,' enabling children to become anti-fraud 'Bang Shou' (helpers) at home.

According to statistics from the Interior Ministry’s 165 Anti-Fraud Dashboard, 'fake investment scams' accounted for 32% of total fraud-related financial losses in June this year, remaining the top fraud category by loss amount. Fraudsters often impersonate celebrities or investment experts, lure victims into investment LINE groups with promises of guaranteed profits, or falsely claim assured lottery wins in stock draws. Fubon Securities urges investors to remain vigilant and avoid trusting unsolicited investment information.

Fubon Securities continues its nationwide anti-fraud campaign by hosting an 'Anti-Fraud Family Day' at the '2026 G!POP Pop Music Festival,' attracting an estimated 80,000 attendees over two days. The event premiered a new anti-fraud promotional video, conveying fraud awareness, prevention, and interception concepts to employees, clients, and music fans, strengthening public vigilance against investment scams. The company also participated in the '2026 Symposium on AI Applications and Challenges in Crime Prevention,' co-hosted by the Civil Anti-Fraud Association, Criminal Investigation Bureau, and Ming Chuan University, sharing practical experiences in fraud detection and prevention within the financial sector. Through public-private collaboration, it aims to deepen cross-industry partnerships and build a more comprehensive fraud protection network. Going forward, Fubon Securities will continue anti-fraud advocacy through its official website, social media platforms, and all branches nationwide to protect investors’ asset security.

Fubon Securities hosted an 'Anti-Fraud Family Day' at the '2026 G!POP Pop Music Festival,' delivering fraud awareness, prevention, and interception messages to employees, clients, and fans, reinforcing public awareness of investment scam prevention.