The Rich Aren't Buying Mercedes or BMW! Taiwan's July Luxury Car Sales Champion Is This Model—Owners Praise: Cost-Effective, Easy Maintenance, Great to Drive, and Premium Interior Quality

What kind of car appeals most to wealthy buyers? When purchasing a luxury vehicle, do the affluent prioritize exterior design, safety, or driving performance? In July 2026, Taiwan's luxury import car market saw a reshuffling of rankings. Affected by a shipping schedule gap, Tesla—the previous leader in electric vehicles—saw its delivery momentum stall after a strong June performance, relinquishing the top spot. Seizing the opportunity, Lexus, the premium brand under Toyota Group, demonstrated strong dominance. With a large batch of deliveries from its core SUV lineup, Lexus swept the top three positions in the monthly sales rankings. Meanwhile, Mercedes-Benz maintained solid performance through enhanced specifications and strong sales of key models, securing five spots in the top 10. Lexus and Mercedes-Benz emerged as the two major winners in Taiwan’s luxury car market for July.

2026 June Luxury Car Sales Top 10

1. Lexus NX — 1,627 units 2. Lexus UX — 573 units 3. Lexus RX — 547 units 4. Mercedes-Benz GLC — 447 units 5. Mercedes-Benz GLA — 343 units 6. BMW X3 — 320 units 7. Mercedes-Benz GLE — 306 units 8. Mercedes-Benz E-Class — 223 units 9. Mercedes-Benz CLA — 201 units 10. Lexus ES — 172 units

July 2026 Taiwan Import Luxury Car Sales Overview: Lexus Reclaims Top 3, Mercedes-Benz Sells Five Models Strongly

In June, Tesla’s Model Y and Model 3 led both the overall market and luxury SUV rankings due to large-volume deliveries. However, in July, an import shipping gap caused Tesla to deliver only single-digit units across all models (just 8 vehicles total), completely exiting the top 10. This was the key factor behind the month’s ranking shifts.

In contrast, Lexus registered 3,264 units in July, a 23.4% increase from June, capturing a 17.5% market share. The success was driven by mass deliveries of SUV models like the NX and UX. Meanwhile, Mercedes-Benz strengthened its position by upgrading model specifications—such as significantly lowering prices while enhancing features on the GLA, launching the 'Stellar Edition' for the GLE and E-Class—and the strong sales of the new-generation CLA, allowing it to claim half of the top 10 spots. BMW held onto 6th place with the popular X3 SUV, resulting in a market dominated by the two German 'B' brands and Lexus.

July 2026 Luxury Car Sales No. 1: Lexus NX

The Lexus NX topped the luxury import car sales in July with 1,627 units registered, becoming the only luxury model to surpass 1,000 units in a single month. User reviews collected online include: 'Overall, it’s a very balanced car, and its resale value is excellent.' 'My dad drives a RAV4 hybrid—sure, hybrids have their advantages, but in terms of interior quality, noise insulation, and the refinement of driver assistance, the NX wins by a large margin. My wife and dad also noticed the difference.' 'Lexus’s reliability is truly outstanding. The interior and exterior quality clearly differ from Toyota’s.' 'LSS 3.0 is incredibly impressive—the cornering and distance control are extremely precise, greatly reducing driver fatigue. The emergency braking sensitivity when obstacles are detected ahead or behind is also excellent.' 'The king of cost-efficiency and durability, with the lowest ownership costs.' 'Very appealing—the value for money is extremely high.' 'NX sales have grown significantly in recent years—it’s a great car.' 'I love the interior quality, door handles, sound insulation, and smooth ride.' 'The car uses electronic door handles throughout, so when a moving object is detected behind, it automatically locks to prevent the door from opening—meaning your clumsy friends or relatives won’t cause accidents. Super reassuring.' 'Most people criticizing the NX200 don’t drive cars in this price range. But anyone with this budget would likely consider the NX200.'

July 2026 Luxury Car Sales No. 2: Lexus UX

The Lexus UX registered 573 units in July, ranking second in luxury import car sales. User feedback includes: 'Very satisfied—many new safety features, and the driving silence is excellent. Only slight tire noise at high speeds, overall very quiet and smooth.' 'Just ordered recently, chose it because my wife will drive it, and reliability was a priority.' 'On open roads, flooring the accelerator gives a clear push-back feeling. The RPM easily reaches the red zone.' 'The seats—driver’s seat has 8-way power adjustment—really reduce fatigue on long drives.' 'UX300h’s suspension is just right—199 horsepower feels lively, and it truly has a premium feel.' 'A great car, perfect as a second or third family vehicle.' 'City fuel efficiency reaches an astonishing 42.5km/L—better than my 125cc scooter at 32km/L. Amazing!' 'Noticeable upgrades in handling, quietness, comfort, and safety.' 'After seeing the fuel efficiency and handling, UX300h really stands out. If budget allows, going straight for the UX is a great choice.' 'UX’s configuration and positioning are solid—ideal for small families or single professionals.'

July 2026 Luxury Car Sales No. 3: Lexus RX

The Lexus RX registered 547 units in July, securing third place in sales and helping Lexus sweep the top three spots in luxury import car rankings. User reviews include: 'Combines all the best features—power, handling, peace of mind, efficiency, and fuel economy.' 'For the低调, family-oriented buyer—choose the RX.' 'The new RX 500h integrates cutting-edge technology—quiet, fuel-efficient hybrid power, strong performance, and rear-wheel steering for agile city maneuvering.' 'A very balanced car—space, wheelbase, and safety go without saying. It comfortably transports the whole family to their destination and brings them home safely.' 'I drive the RX 300 F Sport—after countless mountain trips, no one has ever gotten carsick. Friends often fall asleep comfortably in the back.' 'I think it’s great—my family’s RX350, whether I drive or others do, never causes motion sickness. The rear seats have ventilation, making both winter and summer rides pleasant.' 'All RX models are good—I’m currently driving a 2024 RX450 and it’s very fuel-efficient.' 'The RX is truly comfortable. My family owned one for 13 years and bought two generations—both were highly satisfying.' 'I frequently drive on highways, so I specifically chose the 350 turbo—acceleration is quiet and sound insulation is excellent.' 'The RX is truly a competent family vehicle.'