L'Oréal Taiwan Announces New President Valentina Rumyantseva, Bringing 20 Years of Global Strategic Vision to Lead Taiwan's Beauty Market

L'Oréal Group, the world's leading beauty company, announces that Valentina Rumyantseva will officially assume the role of President of L'Oréal Taiwan starting September 1, 2026, succeeding current President Eva Leihener-Stefan. With over 20 years of extensive global management and brand operations expertise, Rumyantseva will leverage her innovative strategic vision, agile execution, and deep understanding of the beauty market to lead L'Oréal Taiwan in advancing the group's mission of 'Create the beauty that moves the world,' injecting new momentum into Taiwan's beauty ecosystem.

Proven Leadership Across 30 International Markets

Prior to her appointment as President of L'Oréal Taiwan, Rumyantseva served as General Manager for Central Europe within L'Oréal Luxe. During her tenure, she demonstrated exceptional cross-cultural leadership by successfully integrating 30 diverse and complex markets into a powerful growth engine for the group. Rumyantseva excels at precisely positioning brand portfolios in dynamic market environments and deeply connecting local culture with premium consumer experiences. She successfully drove high growth for flagship brands such as Lancôme and YSL Beauty, achieving outstanding cross-regional performance.

Message from the Incoming President

Regarding her new role, Valentina Rumyantseva, incoming President of L'Oréal Taiwan, stated: 'The Taiwan beauty market is vibrant, with consumers highly sensitive and sophisticated in their expectations for quality, innovative technology, and personalized experiences. I am honored to lead the outstanding Taiwan team and build upon our solid foundation to achieve further breakthroughs. Moving forward, we will not only deepen our diversified brand portfolio and accelerate the adoption of cutting-edge beauty technology and digital innovation but also fulfill our sustainability commitments under 'L’Oréal for the Future.' Together with our employees, consumers, and ecosystem partners in Taiwan, we aim to co-create a more inclusive and beautiful future.'

Acknowledging the Outgoing President

L'Oréal Taiwan extends special gratitude to outgoing President Eva Leihener-Stefan for her exceptional leadership and outstanding contributions, which have established a solid growth trajectory and a culture of diversity and inclusion in the Taiwan market. The company wishes her great success in her new chapter within the L'Oréal Group.

About L'Oréal Group

For over 115 years, L'Oréal Group has led the beauty industry with a mission to fulfill the beauty aspirations of people worldwide. Our mission is to 'Create the beauty that moves the world.' We define beauty as inclusive, ethical, and committed to social and environmental sustainability. Through our 40 diverse international beauty brands and the proactive commitments of the 'L’Oréal for the Future' sustainability program, we provide everyone around the world with the best products in terms of quality, efficacy, and safety, supporting the diverse expressions of beauty for all.

The group employs over 95,000 dedicated professionals, maintains a balanced regional presence, and operates a comprehensive sales network across all channels—including e-commerce, mass market, department stores, pharmacies and drugstores, hair salons, brand retail stores, and travel retail. In 2025, the group achieved sales of €44.05 billion. L'Oréal operates 22 research centers across seven global regional hubs and an innovation research team comprising over 4,000 scientists and 8,000 digital, technology, and data experts, driving the future of beauty and pioneering beauty tech advancements.

For more information, please visit: https://www.loreal.com/en/mediaroom/