Beginning October 1, eligible domestic travelers staying overnight in Miaoli during weekdays will receive an additional 500 NTD Miaoli Coin per room. To prepare, the Miaoli County Government Department of Agriculture has organized key rural attractions—including leisure agriculture zones,特色 farms, rural experiences, farmers’ association sales outlets, and specialty agricultural product stores—and planned three autumn agritourism routes. This initiative encourages travelers to go beyond hotels and popular tourist spots, venturing into villages to enjoy local cuisine, participate in hands-on activities, and purchase fresh produce.
Chen Shu-Yi, Director of the Miaoli County Department of Agriculture, stated that the enhanced domestic travel incentive is crucial for the agricultural sector: "The most important goal is to redirect visitors already in Miaoli toward rural communities. If each traveler visits one more village, enjoys one more local meal, participates in one additional activity, or takes home one more agricultural product, the influx from accommodations can translate into tangible local spending."
The department will continue collaborating with the Cultural Tourism Bureau and accommodation providers to include recommended rural sightseeing spots, experience venues, and consumption points suitable for tourist itineraries. They will also keep inviting leisure agriculture zones, farms, farmers’ association outlets, and specialty product stores to join the Miaoli Coin partnership program, expanding where visitors can use their 500 NTD credits.
The period around Mid-Autumn Festival marks the perfect season for autumn agritourism in Miaoli. The Department of Agriculture has outlined three distinct travel styles to suit different preferences. Families can take the "Jiangmayuan + Shuangtan Family Agritourism Route," starting with scenic views and ginger-based dishes at Jiangmayuan Leisure Agriculture Zone, then heading to Sanyi’s Shuangtan area for pottery-making or leicha (pounded tea) experiences—giving children not just sights but hands-on fun.
First-time visitors or those seeking classic mountain town adventures should choose the "Old Mountain Line + Shuangtan Mountain Town Route." Begin at Shengxing Station, explore the Longteng Broken Bridge, ride the Old Mountain Line Rail Bike, then add tea culture, indigo dyeing, craft workshops, or farm experiences to combine well-known mountain attractions with surrounding rural communities.
Travelers looking to slow down and plan a two-day, one-night getaway can follow the "Flowers & Fruits Slow Journey Route" to Zhuolan’s Lixiping. Spend the day visiting flower gardens, orchards, and unique rural sites, savor local dishes, enjoy mountain views in the evening, and stay overnight—no need to rush back the same day.
The Miaoli County Government reminds travelers that most agritourism experiences, craft workshops, and accommodations require advance reservations. Please confirm actual activity details, operating hours, and pricing directly with service providers beforehand. For eligibility, redemption methods, and partner store information regarding the 500 NTD Miaoli Coin, refer to the county government’s latest official announcements. Travelers are encouraged to check all relevant information before planning their autumn agritourism itinerary in Miaoli.
FACT BOX
- Source: PR Times
- Category: キャンペーン