Expansion of New Community for Senior Women: "Rakurizu" Advances into Kobe

STORY plus Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Keiichiro Hata) operates "Rakurizu," a dance community for senior women. Due to the growing number of participants, Rakurizu is now opening new classes in Kobe, adding 23 new classes in total, including those in Tokyo.

Coinciding with this class expansion, a "Mother's Day Free Enrollment Campaign" will be implemented. The aim is to provide senior mothers with an opportunity to enjoy their own time and take a new step, using Mother's Day as a trigger to deliver this message.

Rakurizu: Expanding as a "New Place" for Senior Women

In recent years, in addition to interest in health maintenance and exercise habits, there has been a growing need for communities that can be easily joined in daily life and places to meet people of the same generation.

At Rakurizu, instead of requiring difficult choreography or professional dance techniques, the focus is on enjoying moving the body to music. Participants have expressed not only the joy of physical activity but also comments such as "it became an opportunity to go out," "I made friends," and "I have something to look forward to every week." It is expanding not only as a place for developing exercise habits but also as a community where new connections are born in daily life.

In response to this feedback, Rakurizu is expanding its classes, primarily in the Kanto and Kansai regions, to create an environment where more people can participate in nearby locations.

Classes are expanding rapidly. Broadening participation opportunities in accessible locations and times. Rakurizu currently operates classes mainly in the Kanto and Kansai regions and plans further class expansion in the future.

In the newly established and expanded classes, programs will be conducted at a comfortable pace, making it easy for those new to dance or those with concerns about exercise to participate. Through music that makes you want to move, such as Showa pop and soul music, we will provide time for health promotion and interaction while having fun.

[New Studio Information] Kobe School, Kichijoji School, Ochanomizu School, Nakameguro School

[New Class Information] Minami-Urawa Monday Class, Yokohama Wednesday Class, Omiya Tuesday Class, Ikebukuro NOAH Monday Class

Encouraging "Mothers" to Take a Step Forward on Mother's Day Coinciding with this class expansion, a "Mother's Day Free Enrollment Campaign" will be held during the Mother's Day period. Mother's Day is a day for families to express gratitude to their mothers, and also an opportunity for mothers to focus on their own time and enjoyment.

Through this campaign, Rakurizu aims to expand opportunities for trial participation so that senior women who have worked hard every day can meet new friends and find new joys, feeling "youth is now," regardless of age.

Mother's Day Free Enrollment Campaign Overview This campaign aims to provide an opportunity for "senior mothers" who have worked hard, to move their bodies to Showa pop and soul music and enjoy their own time, using Mother's Day as a trigger. Those who enroll after a trial experience will receive the benefit of free enrollment.

[Campaign Overview] Campaign Name: Mother's Day Free Enrollment Campaign Implementation Period: May 1, 2026 – May 31, 2026 Target: Those who enroll during the campaign period Benefit: Enrollment fee of 3,000 yen waived Eligible Classes: All classes Details URL: https://rakuchin-rhythm.com/2026/04/30/hahanohi-campain/

Future Outlook Rakurizu will continue to expand classes and train instructors to create an environment where more senior women can participate in their local communities. Rakurizu is not a dance school. It aims to be a community where participants can connect, find new joys and purposes in life, and bring vitality to the daily lives of senior women.

About Rakurizu Rakurizu is a dance community for senior women themed "Youth is Now." While moving their bodies to familiar music such as Showa pop and soul music, participants can enjoy physical and mental health promotion, as well as interaction and new connections with people of the same generation.

It offers programs that are easy for those who are not good at exercise or are new to dance, aiming to create a place where each participant can spend their time positively and authentically.

https://rakuchin-rhythm.com/

About STORY plus STORY plus Co., Ltd. has a mission to "contribute to the revitalization of society by creating well-being for all people as professionals in human understanding." It develops businesses such as executive talent recruitment support and "Rakurizu," a dance community for senior women.

In addition to supporting corporate growth through recruitment support, the company aims to become a leading Well-being Creative Company in Japan by creating businesses that lead to people's well-being.