STRACT Inc. announced that its AI shopping app, 'PLUG,' surpassed 3 million cumulative downloads in April 2026. The app acts as an AI shopping agent, automatically searching over 2,200 partner sites for the lowest prices, coupons, and cashback offers. It has identified a cumulative total of approximately 66.2 billion yen in potential savings for users. Analysis reveals a structural inefficiency in user behavior: while many compare products across the three major online malls, they tend to complete their purchase on a single, familiar platform. PLUG aims to become the 'entry point for purchasing' in the coming era of 'Agentic Commerce,' where AI will handle the entire process from comparison to payment.
FACT BOX
- Source: PR TIMES
- Category: Press Release