studio15 Achieves Cost Per View Under 1 Yen with Short Drama PR, Launches "5 Million Playback Guarantee" Package

studio15 Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Takuma Iwasa; hereinafter referred to as studio15), which operates an advertising agency and production business in the short movie (short-form video) domain, primarily on TikTok, will begin offering the "Short Drama Playback Guarantee Package" in July 2026. This package maximizes playback numbers cost-effectively by combining short drama PR with TikTok advertising.

Click here for a brochure request

studio15 "Short Drama Playback Guarantee Package"

This package is a service that addresses the challenges of short drama PR, such as "difficulty in predicting playback numbers in advance" and "difficulty in designing cost-effectiveness."

studio15 provides end-to-end support, from planning, scriptwriting, casting, filming, editing, posting, ad distribution, to reporting, and guarantees 5 million playbacks at a cost per view (CPV) of under 1 yen for the minimum plan.

This enables corporate SNS and marketing managers, as well as advertising agencies, to design awareness campaigns utilizing short drama PR with pre-determined playback numbers and cost per view.

Background: Solving the Challenge of Short Drama PR with Unpredictable Outcomes

In recent years, the use of short drama PR has been expanding on vertical short video platforms such as TikTok, YouTube Shorts, and Instagram Reels.

Short drama PR is gaining attention as a method to promote awareness and understanding of products and services while minimizing the "ad feel." A survey conducted by Z Research (Note 1) found that 85.9% of Gen Z have a positive impression of short drama ads, and 83.7% have experienced learning about products or services through short dramas.

Furthermore, a brand lift survey for short drama tie-up PR reported that awareness increased and purchase intent doubled compared to non-viewers, according to a survey report by Gaiax Inc. (Note 2).

On the other hand, short drama PR often emphasizes the playback numbers of organic posts, making it susceptible to platform algorithms, posting timing, and trends, posing a challenge in predicting exposure and cost-effectiveness in advance.

By combining short drama production with TikTok ad operations, studio15 offers this service as a package that leverages the high ad receptivity and attitude-changing effects of short drama PR while allowing for the pre-design of a certain scale of video viewership acquisition.

Note 1: Z Research / Survey Report

Note 2: Gaiax Inc. / Survey Report

Features of the "Short Drama Playback Guarantee Package"

Cost-effectiveness comparison of measures using TikTok ads and short dramas

1. Guarantee of 5 million playbacks, with a cost per view under 1 yen

This package guarantees 5 million playbacks for 5 million yen (excluding tax), enabling implementation at a cost per view of 1 yen.

By combining TikTok ads with short dramas, it not only makes it easier to design playback numbers that were difficult to predict with organic posts alone but also enhances the reproducibility of cost-effective awareness campaigns.

2. Short drama design that leads to product/service understanding

From an advertising agency's perspective, studio15 emphasizes a structure where viewers can enjoyably engage with products and services, centering on "comedy" that can actively incorporate product and service features.

This aims to create PR content that leads to brand awareness, product understanding, and attitude change, without being buried in the story.

3. End-to-end support from planning to ad distribution and reporting

This package includes planning, scriptwriting, casting, filming, editing, posting, reporting, and advertising costs. The posting account and planning direction can be selected according to the product, target audience, and brand tone.

4. Visualization of effects beyond playback numbers through brand lift surveys

For the 15 million playback guarantee plan, brand lift surveys using in-app TikTok surveys are also available.

By visualizing metrics such as ad awareness, brand recall, and favorability, it supports the understanding of promotional effects that are difficult to measure by playback numbers alone. It can also be used for post-campaign review and improvements for future campaigns.

Plan Overview

Plan

Number of Content Pieces

Cost Per View (CPV)

5 Million Playback Guarantee

2 pieces

1 yen

8 Million Playback Guarantee

3 pieces

1 yen

15 Million Playback Guarantee (Includes Brand Lift Survey)

3 pieces

0.8 yen

* The above amounts include planning, scriptwriting, casting, filming, editing, posting, reporting, and advertising costs.

* Posting media will be TikTok, YouTube Shorts, and Instagram Reels. (The same creative will be posted.)

* Targeting on TikTok ads will not be performed in principle. (Please consult separately if you wish.)

* Costs related to advertising use (secondary use) other than TikTok will be discussed separately.

* Additional charges may apply depending on the filming location.

About studio15's Short Drama PR

A group of short drama accounts from an advertising agency

studio15 plans and operates multiple short drama accounts, including the short drama account "Dorama Mitai Da."

Dorama Mitai Da

Shibujo Bu!!

Heisei Mitai Da

In particular, "Dorama Mitai Da" is an account that distributes short drama content centered on a comedy format, with cumulative SNS playback exceeding 600 million views. It supports short drama PR in a wide range of fields, including daily necessities, food and beverages, home appliances/gadgets, cosmetics, tourism, education, entertainment, finance, and insurance products.

As an example of short drama x advertising, a project with a telecommunications carrier (Note 3) involved launching an official short drama account, utilizing TikTok creators, and combining it with ad distribution.

As a result, it recorded a total of over 27 million playbacks. Brand lift surveys showed positive results, with "brand awareness expanding by 3.6%."

Note 3: MarkeZine / Interview Article

studio15 combines its short drama planning and production capabilities with its TikTok ad operation expertise to support companies in expanding awareness, deepening brand understanding, and driving attitude change.

Regarding brochure requests

Detailed materials for the "Short Drama Playback Guarantee Package" can be found on the brochure request page on the studio15 official website.

Click here for a brochure request

<studio15 Business Overview>

Operates an advertising agency and production (talent agency) business in the short movie (short-form video) domain, primarily on TikTok. Established in 2019, it has 300 affiliated creators with a total follower count of approximately 140 million. It has supported TikTok promotions for over 470 companies in fields such as beauty/cosmetics, fashion, and food. Its own short drama "Dorama Mitai Da" has recorded over 600 million cumulative playbacks, demonstrating its strength in creating content that resonates with Gen Z.

Furthermore, in the official partner program for TikTok Shop, it has acquired four qualifications: "TikTok Shop Partner (TSP)," "TikTok Affiliate Partner (TAP)," "Creator Agency Partner (CAP)," and "Independent Software Vendor (ISV)." It has also obtained official partner qualifications for TikTok GO and provides the "Free Travel Creator Posting Service" to support creator photo sessions.

Interview Achievements List

* TV: NHK General, TBS Television, Nippon Television, Mainichi Broadcasting, Asahi Broadcasting TV

* National Newspapers: Nikkei Shimbun, Mainichi Shimbun, Asahi Shimbun, Yomiuri Shimbun

* Industry Magazines/Media: Denki Tsushin, Denki Shimbun, DG LAB HAUS

* Marketing Media/EC Media/Specialty Magazines: Senden Kaigi, Hansoku Kaigi, MarkeZine, TikTok for Business, EC no Mikata, Nikkei Net Keizai Shimbun, Nikkei Cross Trend

* Entertainment Media/Magazines: Weekly Playboy, Popteen, Modelpress, Oricon News, Nikkan SPA!, Mynavi Gakusei no Madoguchi, Nikkei Entertainment!, Shibuya Trend Research

Also featured in Kyodo News, Yahoo! News, and numerous other web media!

TikTok Media Buying Professional Acquired

Over 10 members have acquired the "Media Buying Professional" certification, a qualification awarded to experts proficient in TikTok products. They possess the specialized knowledge essential for TikTok operations and provide proposals and support that lead to results.

studio15 Company Overview

Location: 8F, Santa Towers B Building, 2-11-23 Sangenjaya, Setagaya-ku, Tokyo 154-0024

Company URL: https://studio15.co.jp/

Established: January 23, 2019

Representative: Takuma Iwasa, Representative Director

Parent Company: Ceres Inc. (Listed on Tokyo Stock Exchange Prime Market: 3696) https://ceres-inc.jp/

Wantedly: https://www.wantedly.com/companies/company_1490059

Instagram: https://www.instagram.com/studio15inc/

TikTok: https://www.tiktok.com/@studio15.inc

X: https://twitter.com/studio15inc

Podcast Program "SNS Creators": https://podcastranking.jp/1737166286

Dorama Mitai Da TikTok: https://www.tiktok.com/@doramamitaida01

Dorama Mitai Da YouTube: https://www.youtube.com/@doramamitaida