Nostalgic and Fresh Heisei-Kawaii Items Unite! 'Sunhoseki Fair' Launches at AEON Mall Chiba New Town on June 20

Memory-Tech Tsukuba Co., Ltd., Interactive Content Division Sunhoseki (Headquarters: Koga City, Ibaraki Prefecture; President & CEO: Shinya Suzuki) will host the limited-time 'Sunhoseki Fair' from Saturday, June 20, 2026, to Sunday, June 28, 2026, at the west entrance of the 3rd floor, Mall Building, AEON Mall Chiba New Town, a commercial facility in Inzai City, Chiba Prefecture.

The event will feature a wide variety of exciting items, including Sunhoseki's signature affordable and adorable accessories, stationery, small goods, and character merchandise that instantly spark joy.

Additionally, Sunhoseki's popular original character 'Hoppetchan' will make a special appearance.

Visitors will have the chance to meet rare Hoppetchan items available exclusively at the event venue.

Sunhoseki Fair (AEON Mall Chiba New Town)

This limited-time event offers nostalgic charm for those who fell in love with Sunhoseki through magazine back covers, manga magazines, and catalog shopping during the Heisei era, while delivering a fresh sense of cuteness to today's children.

Sunhoseki Revisited: Riding the Heisei Retro Wave

Sunhoseki is a brand that has long supported girls' sense of cuteness through accessories, stationery, lifestyle goods, and character products.

In the past, it reached children nationwide through magazine back covers, manga publications, and catalog shopping, delivering the joy of choosing one's own favorite items.

Sparkling accessories, colorful stationery, and collectible small goods—offered at accessible price points—created a whimsical world that remains vivid in the memories of many fans from the Heisei era.

Recently, interest in 'Heisei Retro' has surged across fashion, lifestyle goods, characters, and toys.

Sunhoseki, nostalgic for those who remember it and refreshingly new for younger generations, is once again gaining attention.

This 'Sunhoseki Fair' allows visitors to experience the brand's nostalgic-yet-fresh charm in a real-life retail setting.

Event Highlights

1. A Grand Collection of Affordable and Cute Accessories and Goods

The venue will showcase colorful and adorable Sunhoseki-style accessories, stationery, and small lifestyle goods.

Hair accessories, glittering trinkets, colorful pens, and cute knick-knacks will be on display, tempting visitors to pick them up.

Perfect not only for children but also for adults who enjoyed Sunhoseki during the Heisei era.

2. Spotlight on the Beloved Original Character 'Hoppetchan'

Sunhoseki's popular original character 'Hoppetchan' will appear at the event.

With her soft, plump form, big round eyes, and colorful, adorable design, Hoppetchan has long been a beloved mascot representing the Sunhoseki brand.

The event will feature a range of Hoppetchan-related merchandise.

This is a rare opportunity to find exclusive Hoppetchan items available only at the event venue.

3. Relive the Excitement of Magazine Back Covers in Real Life

Sunhoseki is known for its dazzling accessories and cute goods featured on magazine and manga back covers.

The thrill of browsing and choosing—'Which one should I pick?'—was part of the fun. This event brings that excitement to life in a real shopping environment.

Families visiting together can share nostalgic memories for parents' generation and introduce children to a new 'kawaii experience'.

Event Overview

Event Name: Sunhoseki Fair

Heisei Retro Shop ~Nostalgic Heart-Pounding Cuteness~

Dates: June 20 (Sat) – June 28 (Sun), 2026

Hours: 10:00 – 18:00

Location: West Entrance, 3rd Floor, Mall Building, AEON Mall Chiba New Town (3-2 Chuo-Kita, Inzai City, Chiba Prefecture)

Content: Sales of accessories, stationery, small goods, character goods, and Hoppetchan-related products

※ Limited quantities available.

※ Sold out items cannot be restocked.

※ Event details subject to change without notice.

Recommended for:

Those familiar with Sunhoseki from the past

Fans of Heisei-era retro goods and characters

Families seeking weekend events to enjoy together

Lovers of cute accessories, stationery, and lifestyle goods

Hoppetchan collectors

Shoppers visiting AEON Mall Chiba New Town

About Sunhoseki

Sunhoseki is a brand that has supported girls' sense of cuteness through accessories, lifestyle goods, and character products.

Long beloved through catalog shopping, the brand now leverages its two core properties—'Sunhoseki' and 'Hoppetchan'—in manufacturing, sales, promotions, and licensing.

Its official online store offers a wide range of products, including Hoppetchan merchandise, accessories, stationery, lifestyle goods, and fashion accessories.

In recent years, the brand has transitioned to a business model combining licensing, pop-up stores, SNS, e-commerce, anime, and international expansion.

Centered on co-creation with fans, Sunhoseki is driving brand revitalization and growth.

Business Overview & Contact

Business Name: Memory-Tech Tsukuba Co., Ltd., Interactive Content Division Sunhoseki

Address: 3F, 3628 Yamanokami, Chuo City, Yamanashi Prefecture 409-3845

Business Scope: Manufacturing, sales, promotion, and licensing centered on the 'Sunhoseki' and 'Hoppetchan' brands

Official X: https://x.com/sunhoseki

Official Instagram: https://www.instagram.com/sunhoseki/

Online Store: https://sunho.store/

Corporate Site: https://www.memory-tech-tsukuba.jp/