Heisei-era kawaii comes to Okayama's Kurashiki! Limited-time "Sunhoseki Fair" at AEON MALL Kurashiki from July 1

Interactive Content Division Sunhoseki, Memory Tech Tsukuba Co., Ltd. (Headquarters: Chikusei City, Ibaraki Prefecture; President: Shinya Suzuki), a company that plans and sells character goods, will hold a limited-time "Sunhoseki Fair" from Wednesday, July 1, 2026 to Wednesday, July 8, 2026 at Central Court, 1st floor of AEON MALL Kurashiki, a shopping facility in Kurashiki City, Okayama Prefecture.

At this event, visitors can enjoy a wide variety of exciting items unique to Sunhoseki, including affordable and cute accessories, stationery, small goods, and character merchandise.

Additionally, Sunhoseki's popular original character "Hoppē-chan" will make a special appearance.

Don't miss the rare versions of Hoppē-chan available exclusively at the event venue.

Sunhoseki Fair

As a special experience available only during the fair, visitors can create their own "Puni Puni Drop Ring" by selecting their favorite colored Hoppē-chan parts and ring base.

Priced at 550 yen including tax, this hands-on activity is perfect for families and makes an ideal summer outing event.

Relive the excitement you once felt on the back covers of magazines and manga

Sunhoseki is a brand that has long supported girls' sense of "kawaii" through accessories, stationery, small goods, and character products.

Many people fondly remember spending time browsing glossy accessories and colorful goods on the back covers of magazines and manga, or in mail-order catalogs, wondering "Which one should I choose?"

In recent years, there has been a growing interest in "Heisei-era retro" across fashion, goods, characters, and toys.

Sunhoseki is once again drawing attention—nostalgic for adults who remember the era, and refreshingly cute for today's children.

At this "Sunhoseki Fair," visitors can experience the world of Sunhoseki in a real-life retail setting.

Event highlights

1. A wide collection of affordable and cute accessories, stationery, and goods

The venue will feature colorful and adorable Sunhoseki-style accessories, hair ornaments, stationery, and small lifestyle goods.

Expect a lineup that appeals to both children and adults, including sparkling charms, pastel-colored items, and collectible trinkets.

2. Meet the popular character "Hoppē-chan"

Hoppē-chan, Sunhoseki's beloved original character, is known for her soft, squishy appearance and big, adorable eyes.

A representative icon of Sunhoseki, she has been cherished by fans since the Heisei era.

The fair will feature a range of Hoppē-chan merchandise.

Visitors can also look forward to meeting rare Hoppē-chan items available only at the event venue.

3. Exclusive fair experience: "Puni Puni Drop Ring Making"

The highlight of the event is the workshop "Puni Puni Drop Ring Making."

Participants can create their own original ring by choosing their favorite colored Hoppē-chan parts and ring base.

Finished rings can be taken home immediately, making for a perfect keepsake from the event.

Participation fee: 550 yen (tax included)

Event details

Event name: Sunhoseki Fair × Heisei Retro Shop ~Nostalgic Kawaii Moments~

Dates: July 1 (Wed) – July 8 (Wed), 2026

Hours: 10:00–18:00

Location: Central Court, 1st Floor, AEON MALL Kurashiki

Features: Sales of accessories, stationery, small goods, character merchandise, Hoppē-chan products, and workshops

Workshop: Puni Puni Drop Ring Making

Participation fee: 550 yen (tax included)

※Products and workshop details are subject to change without notice.

※All products are limited in quantity. Sold out items cannot be restocked.

※Workshop participation may involve waiting due to congestion.

※Event details are subject to change or cancellation due to facility conditions or other circumstances.

About Sunhoseki

Sunhoseki is a brand that has long supported girls' sense of kawaii through accessories, lifestyle goods, and character products.

For many years, it has been beloved by fans primarily through catalog-based mail-order sales. Today, the brand operates manufacturing, sales, promotional, and licensing businesses centered around its two major IPs: "Sunhoseki" and "Hoppē-chan."

The official online store offers a wide range of products including Hoppē-chan merchandise, accessories, stationery, lifestyle goods, and fashion accessories.

In recent years, the brand has transitioned into a business model combining licensing, pop-up events, social media, e-commerce, anime collaborations, and international expansion.

With fan co-creation at its core, Sunhoseki is driving renewed brand growth.

Business overview and contact information

Business name: Interactive Content Division Sunhoseki, Memory Tech Tsukuba Co., Ltd.

Address: 3rd Floor, 3628 Yamanokami, Chuo City, Yamanashi 409-3845

Business overview: Manufacturing, sales, promotion, and licensing centered on the two IPs "Sunhoseki" and "Hoppē-chan"

Official X: https://x.com/sunhoseki

Official Instagram: https://www.instagram.com/sunhoseki/

Online shop: https://sunho.store/

Corporate site: https://www.memory-tech-tsukuba.jp/