Sunhoseki Fair Commemorating the 'Hoppē-chan' Anime Launch at Enshu Railway Department Store! Featuring the Debut of the 'Super Clear Hoppē-chan Squeeze Experience' and Venue-Exclusive 'Sparkly Idol Hoppē-chan'

Memory-Tech Tsukuba Co., Ltd.'s Sunhoseki Division, which plans and sells character goods (Headquarters: Chikusei City, Ibaraki Prefecture / President: Shinya Suzuki), will hold the limited-time event 'Sunhoseki Fair' from Wednesday, July 22, 2026, to Tuesday, July 28, 2026, at the Event Hall on the 8th floor of the Main Building of Enshu Railway Department Store in Hamamatsu, Shizuoka Prefecture.

This Sunhoseki Fair is a special project commemorating the anime adaptation of the popular original character 'Hoppē-chan'.

At the venue, in addition to affordable and cute accessories, stationery, and small goods, 'Hoppē-chan' related items and anime-themed Hoppē-chan merchandise will also be available.

Sunhoseki Fair Commemorating the Anime Launch of 'Hoppē-chan'

As a highlight, a special exclusive experience titled 'Hoppē-chan Squeeze Experience' will be held only during the fair.

This hands-on event, unique to Sunhoseki, allows participants to squeeze the 'Super Clear Hoppē-chan' with their own hands.

Debut! 'Hoppē-chan Squeeze Experience' with Super Clear Version

'Super Clear Hoppē-chan'

The main attraction of this event is the venue-exclusive workshop 'Hoppē-chan Squeeze Experience'.

Participants can experience squeezing the translucent 'Super Clear Hoppē-chan' themselves.

The ability to use the sequins visible inside is a special feature exclusive to the 'Super Clear' version.

This special project allows fans not only to see Sunhoseki's iconic character 'Hoppē-chan' but also to enjoy the fun of creating it themselves.

The price is 2,800 yen (tax included).

By registering as a LINE friend of Sunhoseki, participants can receive a 300-yen discount on the workshop.

※ The experience event will be held only for three days: Friday, July 24 to Sunday, July 26.

※ Registration for the experience event closes 60 minutes before the venue closes.

※ Registration may end early depending on crowd conditions.

Venue-Exclusive 'Sparkly Idol Hoppē-chan' Available in Limited Quantities

Sparkly Idol Hoppē-chan

For this event, the 'Sparkly Idol Hoppē-chan' will be available in limited quantities as a venue-exclusive item.

Featuring musical note motifs and sparkling parts, this dazzling design is perfect for the anime commemoration fair.

Available in four colors, with sizes including 'Large' and 'Regular', this special Hoppē-chan is only available at the Enshu Railway Department Store venue, making it a highly anticipated item for fans and collectors alike.

※ Due to limited quantities, sales will end once all items are sold out.

Anime-Themed Hoppē-chan Goods Also Available

For this Sunhoseki Fair, anime-themed 'Hoppē-chan' merchandise will also be sold to commemorate the anime launch.

The lineup is designed to delight not only longtime fans of Sunhoseki but also children who have discovered 'Hoppē-chan' through the anime.

This event allows parents and children to enjoy both the nostalgic Sunhoseki of the past and the current 'Hoppē-chan' together.

Affordable and Cute Accessories and Goods Galore

The venue will feature a wide variety of exciting items typical of Sunhoseki, including accessories, stationery, and small goods.

Colorful hair accessories, sparkling trinkets, and stationery you'll want to use every day—products enjoyable for both children and adults will be available.

Experience the same excitement of choosing 'Which one should I pick?' from the back covers of magazines and manga, now in a real-life shopping environment.

Event Overview

Event Name: Sunhoseki Fair Commemorating the Anime Launch of 'Hoppē-chan'

Period: Wednesday, July 22, 2026 – Tuesday, July 28, 2026

Hours: 10:00–19:00

※ On the final day, the venue closes at 17:00

Venue: Event Hall, 8th Floor, Main Building, Enshu Railway Department Store (320-2 Sunayamacho, Chuo Ward, Hamamatsu City, Shizuoka Prefecture)

Contents: Sale of accessories, stationery, small goods, and Hoppē-chan related items

Sale of anime-themed Hoppē-chan merchandise

Sale of venue-exclusive 'Sparkly Idol Hoppē-chan'

[Workshop Overview] Hoppē-chan Squeeze Experience (Price: 2,800 yen, tax included)

Benefit: 300-yen discount upon registering as a Sunhoseki LINE friend

Dates: Only three days: Friday, July 24 – Sunday, July 26

Registration: Ends 60 minutes before venue closing

※ Products and experience details are subject to change without notice.

※ Quantities of products are limited.

※ Limited items will end once sold out.

※ Workshop registration may end early due to crowd conditions.

About Sunhoseki

Sunhoseki is a brand that has supported girls' sense of 'kawaii' through accessories, goods, and character products.

For many years, it has been beloved by fans primarily through catalog sales, and now it operates manufacturing, sales, promotion, and licensing businesses centered on its two major content properties: 'Sunhoseki' and 'Hoppē-chan'.

In recent years, capitalizing on the growing interest in Heisei-era retro culture, it offers products that feel nostalgic to those who enjoyed Sunhoseki in the past and fresh to today's children.

Moving forward, new product information will be sequentially released through the official online shop and official SNS channels.

Business Overview and Contact Information

Business Name: Interactive Content Division, Sunhoseki, Memory-Tech Tsukuba Co., Ltd.

Address: 3rd Floor, 3628 Yamanokami, Nakagawa City, Yamanashi Prefecture 409-3845

Business Overview: Manufacturing, sales, promotion, and licensing business leveraging the two major content properties 'Sunhoseki' and 'Hoppē-chan'

Official X: https://x.com/sunhoseki

Official Instagram: https://www.instagram.com/sunhoseki/

Online Shop: https://sunho.store/

Corporate Site: https://www.memory-tech-tsukuba.jp/