Confectionery Maker Sunlavieen Co., Ltd. Revamps Long-Selling Product!! Introducing 'Kofuku Roll Shippomaki' Balancing 'Quality of Satisfaction' and Environmental Considerations

Sunlavieen Co., Ltd. (Headquarters: Satosho-cho, Asakuchi-gun, Okayama Prefecture; President: Morihiro Urabe) will relaunch 'Kofuku Roll,' a long-selling product with annual sales of approximately 1.7 million units, as 'Kofuku Roll Shippomaki' by reviewing it from the perspective of 'redesigning the way it is eaten itself.' 'Kofuku Roll' is a roll cake made by wrapping cream in a moist castella dough. The 'castella' that forms the base of this dough has been the foundation of our company, which we have continued to manufacture since our founding, and is currently deployed as a core product. It is also a product that has carved out a new category in the chilled department utilizing that technology. Because it is a product that has been supported for 15 years, what we faced was not 'keeping it the same,' but 'evolving to continue being chosen.' In this renewal, we have redefined the 'quality of satisfaction felt when eaten' itself, rather than just an extension of deliciousness.

Background of the Renewal This product has been supported mainly by women in their 50s to 70s. Therefore, what we focused on was not the sheer quantity, but 'the nature of satisfaction that allows one to finish it comfortably and pleasantly.' It is not just about ease of eating, but a design that includes the size of a single slice, the overall volume, and the physical sensation as one eats, tailored to the preferences of our supporting demographic. Picked up naturally in everyday life and finished without effort— We have evolved it into a product that realizes such 'just right satisfaction.'

Renewal Points - 'Perfection of the first bite' through the redesign of size and structure We reviewed the size of a single slice and the thickness of the castella dough, redesigning the balance with the cream. We achieved a unified taste where richness and moistness spread simultaneously from the first bite. It is designed so that you won't easily feel heaviness as you continue eating, allowing you to enjoy it pleasantly until the end.

- Improvement of convenience and quality through packaging changes Changed to tray-pillow packaging, handling in the sales floor and