Sanraivien, a Western Confectionery Manufacturer in Okayama, Launches New Brand "Daigomi" Pursuing the "Essence of Deliciousness" - Five Authentic Sweets Made with Domestic Wheat and Selected Ingredients -

Sanraivien Co., Ltd. (Headquarters: Satosho Town, Asakuchi District, Okayama Prefecture, Representative Director: Morohiro Uraibe) is launching a new sweets brand called "Daigomi" (だいごみ), with the first five products to be released nationwide in supermarkets on Wednesday, April 1, 2026. "Daigomi" is a new brand developed with the concept of "the true essence of sweets born from domestic wheat and carefully selected ingredients." In recent years, as interest in simple, high-quality food has grown, we propose sweets that strip away unnecessary elements and allow you to savor the charm of the ingredients themselves.

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