AOI Pro. Inc. (Headquarters: Minato-ku, Tokyo; Representative Director & President: Yusaku Tanaka; hereinafter 'AOI Pro.') and Sunrise Promotion Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kazuhito Takahashi; hereinafter 'SRP') have concluded a strategic partnership aimed at redefining live entertainment and maximizing the value of intellectual property (IP). As the first performance to symbolize the full-scale launch of this alliance, we are pleased to announce that a total of 4 performances across the 'VISIONARY READING' series will be staged in May and July 2026.

Background and Purpose of the Partnership This partnership aims to construct a vertically integrated model of 'Video x Promotion x Theater' by fusing the video production, planning, and directing capabilities cultivated by AOI Pro. with the promotional know-how held by SRP. The two companies have already co-hosted 2 titles in 2024 and 7 titles in 2025. Leveraging swift decision-making as a strength, we will build a system that moves interactively between the fields of video and stage, creating next-generation entertainment experiences.

Performance Lineup from May 2026 As the first phase of the partnership, we will hold the following 4 performances by July, centering on the 'VISIONARY READING' series—a new sensation of reading plays that highly integrates video and reading.

1. VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' [Tokyo Performance] Date: May 12 (Tue) – May 17 (Sun), 2026 Venue: Yomiuri Otemachi Hall, Tokyo Content: The flagship work of 'VISIONARY READING' where video staging and reading resonate. Official HP: https://aoi-stage.jp/shitaitoka2026/

2. VISIONARY READING 'Letter' Date: May 20 (Wed) – May 24 (Sun), 2026 Venue: Yomiuri Otemachi Hall, Tokyo Content: A reading play reconstructing a hit work with the latest staging package. Official HP: https://aoi-stage.jp/letter/

3. VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' [Osaka Performance] Date: May 29 (Fri) – May 31 (Sun), 2026 Venue: COOL JAPAN PARK OSAKA TT Hall, Osaka Official HP: https://aoi-stage.jp/shitaitoka2026/

4. READING WORLD x VISIONARY READING Reading Play 'Aster Tartaricus Leaves' Date: July 17 (Fri) – July 19 (Sun), 2026 Venue: Nippon Seinenkan Hall, Tokyo Official HP: https://thxgive.com/readingworld/shionnomomiji

Left: VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' / Middle: VISIONARY READING 'Letter' ©AOI Pro. / Sunrise Promotion / Right: READING WORLD x VISIONARY READING Reading Play 'Aster Tartaricus Leaves' ©Thanksgiving / AOI Pro. / Sunrise Promotion

'Four Pillars' of Business Development Moving forward, the two companies will promote co-creation in the following areas: (1) Creation of Original IP: Creation and promotion of IP through joint development (2) Overseas Licensing: Packaging and license sales of the theater brand AOI STAGE (3) Cinema to Stage (tentative): Adapting classic films into stage plays (4) Invitational and Replica Performances: Domestic rollout of overseas hit works

[Comment from Yusaku Tanaka, Representative Director & President, AOI Pro.] Utilizing the expressive capabilities cultivated through our video production, we will create new experiential value where reality and video fuse together through our business alliance with Sunrise Promotion Inc.

[Comment from Kazuhito Takahashi, Representative Director, Sunrise Promotion] By combining the promotional expertise we have built up over many years with AOI Pro.'s outstanding video production, planning, and directing capabilities, we will...

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: VISIONARY READING