Suntory Beverage & Food Co., Ltd. has signed a trademark license agreement with Ajinomoto Co., Inc. for the 'Amino Vital®' PET beverage line and will launch the new product 'aminoVITAL X' nationwide starting Tuesday, September 8.
In recent years, the sports supplement market has continued to expand, driven by rising health awareness and the growing adoption of regular exercise. Beyond competitive athletes, there is a large and growing segment of people who enjoy light physical activities such as walking, jogging, and fitness on a daily basis—referred to as the 'light exerciser' group. For these individuals, nutritional support during exercise is important, yet many express that supplements feel somewhat intimidating or desire a more convenient way to consume nutrients.
Responding to this trend, Suntory and Ajinomoto have combined the deep expertise in amino acid research developed by 'Amino Vital®' over many years with Suntory's advanced beverage development technology. The result is 'aminoVITAL X,' a new drink designed to deliciously and conveniently deliver both essential nutrition and hydration during everyday physical activity.
〈About 'aminoVITAL X'〉
A New Approach to Nutritional Support for Active Lifestyles
'aminoVITAL X' was developed by combining 'Amino Vital®''s long-standing insights into exercise nutrition with Suntory's beverage innovation. By merging the easy hydration of a sports drink with amino acid-based nutritional support, it offers a new choice for people who walk, jog, or train at the gym regularly.
● Product Features
1,000mg of 9 Essential Amino Acids
The drink contains 1,000mg of the 9 essential amino acids, which the body cannot synthesize on its own. It also features a high concentration of leucine—an essential amino acid critical during sports and exercise—to support the nutritional needs of those with active lifestyles.
Designed for Easy Hydration and Great Taste
'aminoVITAL X' delivers key nutrients lost during exercise, such as essential amino acids, while maintaining the refreshing taste and drinkability of a sports drink. The formulation is also suitable for heatstroke prevention※. With satisfying fruit and energy flavors, it offers a sense of nutritional replenishment while finishing with a clean, refreshing aftertaste.
※The Ministry of Health, Labour and Welfare recommends a salt equivalent content of 0.1g to 0.2g per 100ml for heatstroke prevention beverages.
● Packaging Features
The bold 'Amino Vital®' brand logo and the 'X' in the name convey strength during exercise and reliable recovery afterward. At the bottom of the label, the phrase 'RECOVER+ON' symbolizes the replenishment of 1,000mg of essential amino acids into the body. The 'aminoVITAL® × SUNTORY' mark highlights the unique value of this brand collaboration, combining functionality with great taste.
〈About 'Amino Vital®'〉
Since its launch in 1995, 'Amino Vital®' has earned strong support from athletes and fitness enthusiasts through product development grounded in amino acid research. In recent years, more people are exercising not just to improve athletic performance, but also for health maintenance and mental refreshment. While many of these individuals already hydrate during exercise, few use full-fledged sports supplements on a daily basis.
Recognizing this gap, the focus was on combining the convenience of sports drinks with the nutritional value of 'Amino Vital®'. 'aminoVITAL X' aims to be a new category—neither a sports supplement nor a sports drink—that fits seamlessly into the daily lives of everyone who moves their body.
Suntory Beverage & Food and Ajinomoto Co. aim to support not only competitive athletes but also a broad range of consumers who enjoy daily exercise through 'aminoVITAL X'. By delivering the benefits of amino acids to more customers, they hope to support healthier, more active lifestyles and help individuals achieve their 'best selves'.
〈About Ajinomoto Co., Inc.〉
For more information about Ajinomoto Co., Inc. and the Ajinomoto Group, please visit:
https://www.ajinomoto.co.jp/
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▼ Product Overview
Product Name, Capacity, Suggested Retail Price (excl. tax), Packaging, Launch Date
aminoVITAL X
500ml PET bottle · ¥190 · 24 bottles per case · September 8 (Tuesday)
▼ Sales Area: Nationwide
▽ Customer Inquiries:
Suntory Customer Center: https://www.suntory.co.jp/customer/
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FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: aminoVITAL X