Next-Generation Store Reservation and Customer Management System "ecforce check" Expands Functions to Improve End-User Customer Experience

SUPER STUDIO Inc. (Location: Meguro-ku, Tokyo; Representative: Kosuke Hayashi, President and CEO; hereinafter: SUPER STUDIO), provider of the AI commerce platform "ecforce," has expanded the functions of its next-generation store reservation and customer management system "ecforce check" to improve the customer experience for end-users. This functional expansion introduces a "Seat Selection Function" that allows end-users to choose and reserve their desired seats or locations, and a "Group Ticket Purchase Function" that enables the purchase and reservation of multiple tickets for family or groups in a single reservation. This will allow businesses operating fitness centers, schools, spectator events, and various other events that assume seating or capacity limits to smoothly provide end-users with the experience of "selecting seats or tickets and reserving them all at once." Such improvements in reservation and purchase experience will also lead to flexible sales that utilize vacant seats until just before the event and reduce the loss of demand from group visitors for businesses introducing ecforce check.

Background of Function Development

As leisure activities and choices for experiences diversify, opportunities to use services that require in-person visits or attendance, such as fitness, schools, spectator events, and various other events, are expanding. For end-users reserving these services, being able to choose their desired seat or location while viewing available seats, and being able to reserve and purchase for family or groups all at once, are factors that greatly influence satisfaction with the reservation experience.

Previously, ecforce check provided a service that unified customer data for store reservations and EC purchases, connecting reservations to purchases. However, there were limitations regarding seat reservations and ticket purchases, with reservations limited to specifying a seat and purchases limited to one ticket (for one person/one use) per reservation. Consequently, businesses requiring seat selection or group purchases had no choice but to rely on the development and maintenance of dedicated systems, the combined use of multiple tools, or manual operations. This not only increased costs and operational burdens but also led to issues such as fragmented end-user reservation experiences and customer data.

Therefore, ecforce check has been newly expanded with a "Seat Selection Function" that allows end-users to choose and reserve their desired seats or locations, and a "Group Ticket Purchase Function" that enables the purchase and reservation of multiple tickets for family or groups in a single reservation. This allows for a smoother delivery of the end-user experience and, at the same time, enables flexible sales that utilize vacant seats until just before the event and reduces the loss of demand from group visitors.

Major Functional Expansions

1. Seat Selection Function

This function reproduces the seating arrangement of stores or event venues on a grid in the management screen, allowing for layout creation. Reservations can be accepted on a per-seat basis. Layouts can be set for each facility, such as machine seats in gyms and Pilates studios, or seats in theaters and event venues, enabling the construction of a reservation environment tailored to various business types.

<For Businesses>

Reproduce Store Seating Arrangements:

Layouts can be created by arranging seats on a grid, and one layout can be set for each facility.

Set Capacity per Seat:

The number of people who can reserve a seat can be set, allowing for representation from machine seats for one person per seat to seats used by multiple people.

Labeling Seats:

Seats can be assigned types or names, enabling seat management according to their purpose. Reservation deadlines can also be set for each program.

Reserve and Change Seats from Management Screen:

Seats can be reserved from the management screen, and seat changes are possible when editing reservations.

<For End-Users>

Select and Reserve Seats:

Seats can be selected while viewing available seats during the reservation process.

Check Reserved Seats on My Page:

For facilities where layouts have been set, seats and layouts will be displayed in the reservation details.

2. Group Ticket Purchase Function

Tickets for the number of attendees can be purchased collectively in a single reservation. In addition to cases where multiple tickets of one type are purchased, this function also supports the simultaneous purchase of multiple ticket types, allowing for smooth acceptance of reservations for families and groups.

Example Use Cases

Fitness/Gym (Seat-Designated Lessons)

For lessons such as Pilates and fitness where machines or seats are fixed, end-users can select their desired seats while checking availability and make reservations.

Sports Spectacles/Performances/Events

Seats can be specified and reserved from the venue's seating layout. When attending with family or groups, multiple tickets of different types and quantities can be purchased collectively in a single reservation and payment (e.g., 2 adult tickets + 2 child tickets).

Hobbies/Classes/Lessons

For lessons such as art studios or cooking classes where seats or equipment are fixed, end-users can select and apply for their preferred location. For parent-child participation or group lessons, reservations for the number of participants can be accepted collectively.

Restaurants/Eating Establishments

Reservations can be accepted by specifying tables or counter seats. Pre-payment for course meals is also supported, and payment for the number of diners can be made collectively.

Coworking/Rental Spaces

Desired desks, private rooms, or meeting rooms can be specified and reserved. Even in locations where seats or booths are fixed, end-users can select and apply while checking availability.

By seamlessly connecting reservations to purchases, and from in-person visits/attendance to post-visit EC purchases, both the convenience for end-users and the operational efficiency for businesses can be enhanced.

Future Developments

SUPER STUDIO will continue to sequentially develop functions that seamlessly connect reservations to purchases and from in-person visits/attendance to post-visit EC purchases, supporting the improvement of customer experience and business growth for a diverse range of businesses.

About the AI Commerce Platform "ecforce"

ecforce is an "AI Commerce Platform" that builds an AI-Ready system infrastructure for the realization of commerce DX. It aims to optimize the entire business through commerce DX by quickly incorporating cutting-edge technological innovations such as AI. In addition to optimizing marketing and strengthening sales channels, it provides various products specialized for commerce businesses, from AI-driven data utilization and operational improvements to execution, creating an environment where users can focus on highly specialized decision-making and creative initiatives. Through this, it builds a foundation that enables anyone to operate and promote a business, thereby realizing SUPER STUDIO's mission to "maximize the customer experience for all people involved in experiences and things."

For details and inquiries, please refer to the link below.

https://ec-force.com/

About SUPER STUDIO

[Company Name]

SUPER STUDIO Inc.

[Representative]

Kosuke Hayashi, President and CEO

[Location]

Meguro Yamatecho Building 7F/8F, 2-23-18 Shimomeguro, Meguro-ku, Tokyo

[Capital]

¥9,986,420,000 (including capital reserve)

[Business Activities]

Platform Business / Consulting Business / Commerce Business

[URL]

https://super-studio.jp/

* Product names, service names, and company names mentioned are trademarks or registered trademarks of their respective companies.