2026 SUPER FORMULA Rd.8 Tohoku Tournament Decides "BOAT RACE" as Title Sponsor! Accelerating the Enhancement of Motorsports Buzz and Appeal!

Japan Race Promotion Co., Ltd. (JRP), headquartered in Kanda-Ogawacho, Chiyoda-ku, Tokyo, which operates the All Japan Super Formula Championship (hereinafter referred to as "SUPER FORMULA"), the pinnacle of Japanese motorsports, announced that the BOAT RACE Promotion Foundation (hereinafter referred to as "BOATRACE Promotion Foundation"), headquartered in Roppongi, Minato-ku, Tokyo, has been decided as the title sponsor for the 8th round Tohoku Tournament of the 2026 SUPER FORMULA, to be held over two days on August 8th (Sat) and 9th (Sun) at Sports Land SUGO (Murata Town, Miyagi Prefecture).

<BOAT RACE 2026 SUPER FORMULA Rd.8 Tohoku Tournament Sports Land SUGO | Murata Town, Miyagi Prefecture>

For the Tohoku Tournament, the name "BOAT RACE" will be featured, and in addition to selling limited collaboration merchandise, numerous guests associated with BOAT RACE will attend, and a special collaboration photo spot will be set up to decorate the circuit, further promoting buzz and mutual appeal for motorsports.

Tournament Overview

Name BOAT RACE 2026 All Japan Super Formula Championship Round 8 Tohoku Tournament

Location Sports Land SUGO (Murata Town, Miyagi Prefecture)

Schedule August 8, 2026 (Sat) Qualifying, August 9, 2026 (Sun) Final Race

Organizer SUGO Co., Ltd. / SUGO Racing Sports Club (SRSC)

Sanctioned by International Automobile Federation (FIA), Japan Automobile Federation (JAF)

Supported by Agency for Sports; Japan National Tourism Organization; Miyagi Prefecture Tourism Federation Public Interest Incorporated Foundation; Murata Town; Natori City; Shibata Town; Zaō Town; Kawasaki Town; Kahoku Shimpo Publishing Co., Ltd.; Iwanuma City Tourism and Products Association (planned)

What is SUPER FORMULA?

Boasting speeds close to 300 km/h, second only to F1, its major characteristic is "equal condition," meaning there is no performance difference in the vehicles, tires, or engines used in the races. It is the "world's top HUMAN MOTORSPORTS" where not only the driver's skill but also the team's strategy and teamwork determine victory. SUPER FORMULA has set new attendance records for two consecutive seasons and is a rapidly growing sport and entertainment in Japan. The 2026 series will feature 7 events and 12 races across 5 circuits in Japan.

<World's Top "HUMAN MOTORSPORTS">

Reference Information

・Tournament Information https://www.sportsland-sugo.co.jp/watch/12968/

・Japan Race Promotion https://superformula.net/sf3/about_jrp/