Tottori City's First-Ever Drone Show Scheduled for October 2026

Super Hotel, an operator of 180 hotels globally under the concept 'Natural, Organic, Smart', donated 20 million yen to Tottori City using the corporate hometown tax program (regional revitalization tax system) to help create next-generation tourism content using advanced technology. The funds will be utilized for Tottori City's first drone-based light show at the Tottori Castle ruins during the 'Tottori 320,000-Goku Castle Festival' in October 2026. The project is pending official approval following budget deliberations by the Tottori City Council. Super Hotel launched an 'Innovation Committee' in February 2024 to collaborate with local municipalities on regional revitalization. The drone show aims to merge historical landmarks with modern technology to attract domestic and international tourists. The corporate hometown tax system allows enterprises to receive corporate tax credits for donating to certified projects. Recent tax reforms enable up to a 90% deduction of the donation amount. Super Hotel is recognized as the only eco-first company in the lodging industry by the Ministry of the Environment and continues to support regional revitalization and SDGs.