NFT Distribution via Quiz and Keyword Input: New Solutions for Customer Engagement Launched

SUSHI TOP MARKETING Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Daisuke Tokunaga) announced the launch of two new templates: the "Quiz/Mystery Solving Template" and the "Keyword Input Template," which allow for the automatic distribution of NFTs triggered by quiz answers or keyword inputs. These can be combined with various touchpoints such as program viewing, event attendance, and store visits. By integrating with the company's omnichannel platform, "Token Graph Marketer (TGM)," businesses can achieve end-to-end management from data accumulation and analysis to future marketing strategies.

While customer touchpoints are diversifying, companies face challenges such as fragmented data and difficulty in building long-term relationships. The company provides solutions that support the flow of "creating, interpreting, and utilizing touchpoints." The new templates enable more diverse campaign designs.

The Quiz Template is designed to enhance understanding and participation simultaneously, while the Keyword Input Template turns any touchpoint, such as TV programs or posters, into interactive content. These are provided as part of the "Mission-based Loyalty Program," generating continuous engagement through NFT rewards. A demo simulating a railway line tour is also available for free. By combining these with TGM, companies can improve the accuracy of customer insights while maintaining privacy, without the need for expensive CDP construction.