[SwitchBot] Turning Daily 'Oh No!' Moments into 'Relief' with Smart Home! New Web CM 'Switch to a Happy Home' and Brand Site 'Hiyari-Hotto Zukan' Released on June 1 (Mon)

SWITCHBOT Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Connelly Li), the 'No. 1 IoT Device Brand' in the IoT and smart home business, will release a new web commercial titled 'Switch to a Happy Home' and a brand site called 'Hiyari-Hotto Zukan' (The Encyclopedia of Relief) on June 1, 2026 (Mon). These materials illustrate how daily 'oh no!' moments related to keys and home appliances can be turned into 'relief' using smart locks and smart remotes. The 'Hiyari-Hotto Zukan' depicts various moments of daily anxiety, such as worrying about whether you locked the door while away, wondering about your child's arrival home, or being concerned about a pet left alone. It shows how such worries can be instantly turned into a 'switch to a happy home' with SwitchBot's smart locks and remotes, proposing a comfortable smart home life where you can feel 'relieved' both inside and outside the house. The CM features popular parenting influencer Yuki Kinoshita, who has over 2 million total social media followers. SwitchBot is a global robotics manufacturer that has surpassed 2 million user households in Japan and 5 million cumulative units sold, operating in over 100 countries and regions worldwide. With the mission of 'making people's lives at home richer and more comfortable through technological innovation,' the company aims to realize a society where robots take on daily physical and mental burdens.