SYLA HOTEL NISHI-AZABU Opens in Nishi-Azabu, Tokyo

SYLA HOLDINGS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroyuki Sugimoto; Securities Code: 8887; hereinafter "SYLA HD") has opened "SYLA HOTEL NISHI-AZABU" (Nishi-Azabu, Minato-ku, Tokyo), an urban accommodation facility with a lodging business license, as a joint project with Unito Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Yutaro Kondo; hereinafter "Unito"). SYLA HD and Unito are also developing "SYLA HOTEL AKASAKA" in Akasaka, adjacent to this area, accelerating their accommodation development in Tokyo's Minato Ward.

Directly Addressing the Challenge of "Unlivable City Centers"

The Tokyo accommodation market is undergoing significant changes. The recovery of inbound demand, coupled with the weak yen, is leading to a rise in accommodation prices in major Tokyo areas. The issue isn't just the price increase itself. The fundamental problem is the lack of satisfactory accommodation options, even at higher price points, and the insufficient supply to meet inbound demand.

Choices are particularly limited for couples and families seeking long-term stays with multiple people. Traditional hotels are designed for short stays, meaning facilities that offer a "homely atmosphere," "ample space," and amenities like "kitchens and washing machines" are scarce in central Tokyo.

SYLA HOTEL NISHI-AZABU was born to fill this void. Nishi-Azabu offers excellent access to Roppongi, Azabudai, and Minami-Aoyama, making it a popular area for travelers who want to experience Tokyo as a "place to live" rather than just a "tourist destination." Here, we realize the "home away from home in the city" that sophisticated international travelers—especially affluent couples and families from Europe, America, the Middle East, and Asia—desire.

Facility Overview

Facility Name: SYLA HOTEL NISHI-AZABU Location: 5F, SYLA NISHI-AZABU 05, 3-13-10 Nishi-Azabu, Minato-ku, Tokyo Access: Approx. 6-minute walk from Hiroo Station on the Tokyo Metro Hibiya Line / Approx. 60 minutes from Narita and Haneda Airports Type: Urban accommodation facility with lodging business license (long-term stay apartment hotel) Operation: Unito Co., Ltd. (Operation entrusted)

Room Type: 1LDK

Capacity: 8 people

Number of Rooms: 1

Bedding Configuration: 2 double beds, 2 sofa beds

Kitchen: Wall-mounted kitchen with a counter

Laundry: 1 washing machine installed

Bathroom: Overhead shower installed

Total Floor Area: 96.45㎡

Check-in/Check-out: 16:00 / 10:00

Parking: None

Wi-Fi: Available

Special Notes: With a garden (view only, no access)

▶ Details here: https://unito.life/property/16363

A New Accommodation Experience: The "Apartment Hotel"

SYLA HOTEL NISHI-AZABU offers an experience that combines the security of a hotel with the livability of an apartment. Its distinction from conventional hotels lies in three key features:

1. Support for Long-Term Stays

Equipped with facilities to accommodate stays ranging from a few days to several weeks or even a month. The spaces for laundry, cooking, and relaxation support travelers' daily lives.

2. Comfortable Use by Multiple People

For trips with family or partners, there's a demand to "share a larger space rather than taking two small rooms." The spacious layout, accommodating up to 8 people in one unit, is the answer.

3. High Livability and Quality Space Design

Interior and facility standards that match the atmosphere of Nishi-Azabu. We aimed for it to be usable as "another home" in Tokyo, not just a base for sightseeing. The 96.45㎡ area and the 5th-floor location overlooking the garden greenery enrich the stay.

Expansion of SYLA HOTEL - Spreading the Same Concept to Akasaka

The SYLA HOTEL concept is not limited to Nishi-Azabu. "SYLA HOTEL AKASAKA," located in the same Minato Ward area, is a three-room accommodation facility in Akasaka 4-chome, about a 9-minute walk from Akasaka Station on the Tokyo Metro Chiyoda Line. It offers three room types and can accommodate up to 8 people, allowing group trips, family trips, and guests with different needs to choose their optimal stay style.

Location: 101, 102, 103, 4-10-21 Akasaka, Minato-ku, Tokyo Access: Approx. 9-minute walk from Akasaka Station on the Tokyo Metro Chiyoda Line / Approx. 50 minutes from Narita and Haneda Airports Check-in/Check-out: 16:00 / 10:00 Parking: 1 space Wi-Fi: Available

Market Background Based on Current Figures

SYLA HD's asset development capabilities and Unito's extensive operational data accumulated in Tokyo clearly support the necessity of this facility and its high future market potential.

As Unito's facility data in Tokyo shows, the demand for high-priced, long-term stays from inbound tourists in the Tokyo market is extremely strong. SYLA HOTEL NISHI-AZABU, developed by SYLA HD and operated with Unito's outstanding operations, will function as a leading facility to resolve this evident supply-demand gap.

About Unito Co., Ltd.

Advocating for "Pursuit of Living Optimization," Unito plans, develops systems for, and operates hotels and serviced apartments where rent decreases on days the unit is vacant. They also developed and operate "unito," a room-finding platform that allows for online contract completion and rental/accommodation bookings in as little as the same day. Centered around the unique business model "Re-rent," where rent is paid only for the number of days stayed, they pursue living optimization at the forefront.

Company Profile of SYLA HOLDINGS Co., Ltd.

Headquarters: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo President and Group CEO: Hiroyuki Sugimoto Founded: September 1970 Capital: 2,369 million yen Business Activities: Comprehensive real estate business, construction business, renewable energy business, real estate tech business HP: https://syla-holdings.jp

[Inquiries Regarding This Matter]

SYLA HOLDINGS Co., Ltd. Contact: Corporate Communications Department, Kubo TEL: 03-4560-0640